The AI-first curriculum
Mashore Method CRM & Automation
The Mashore Method CRM: pipelines and automation that follow up while you work.
What a CRM with automation means for your business
The Mashore Method CRM & Automation is the CRM KMC students run on, and it connects to your website and BOSS: pipelines, smart lists, drip campaigns, and follow-up that fires the moment a lead raises a hand. The reason it matters is speed and persistence. As Krista teaches it, a 5-minute response makes a lead dramatically more likely to convert, and a slow one is dead. Most deals live in the follow-up most agents never send.
You don't have a lead problem. You have a follow-up problem. Automation is how the follow-up problem gets solved permanently instead of heroically.
The AI system that does 40 hours of marketing in one afternoon. Free, live, 90 minutes.
How Krista Mashore Coaching teaches it
KMC doesn't hand you software and wish you luck, it hands you the workflows. Inside KMC Mastery you install proven pipelines and campaigns: new-lead speed-to-lead, long-term nurture, database reactivation, appointment reminders, past-client touches. Krista's own company runs on the same CRM at serious scale, so the patterns students copy are patterns proven in production.
With BOSS, the CRM becomes one leg of your AI operating system, with AI drafting the messages your automations send.
The system, step by step
Step one, pipeline: every lead source lands in one place with a stage and a next action. Step two, instant response: automated first-touch in minutes, every time, including nights and open houses. Step three, nurture: value-first drip campaigns segmented by smart lists, so a lead six months out hears from you until they're ready. Step four, booking and reactivation: calendars, reminders, and Alarm Clock campaigns that wake the database you already paid for.
CRM & automation by audience
Listing agents automate seller nurture and pre-appointment sequences. Buyer agents stop losing internet leads to faster agents. New agents get a follow-up machine before they have habits to break. Teams and brokers get lead routing and accountability across the roster, and lenders run compliant borrower and agent-partner nurture at scale.
Proof and next step
Add up the leads you've paid for in the last two years and never spoke to. That's the cost of no system, and it's usually the easiest money in your business to recover. See the automation stack working on the free AI webinar.
Frequently asked questions
I already have a CRM. Do I have to switch?
The Mashore Method CRM is included with BOSS, and KMC teaches its workflows on it because that's where the proven campaigns live and what the coaching supports best. The principles, speed to lead, segmented nurture, reactivation, transfer, but students get the most out of running the actual stack.
Will automated follow-up feel robotic to my leads?
Not when it's built the KMC way: value-first messages written in your voice (via your AI Brain), timed like a thoughtful human would. Automation handles the sending; the humanity comes from what's sent.
How fast does automation pay for itself?
Typically from the leads you already own: response-time fixes and reactivation campaigns work your existing database, so the first won deal from a lead that would've gone cold covers a lot of software.
Be known before you're needed.