Whatever business you run
Become the go-to authority in your market.
As Featured In
Krista's whole philosophy
Be known before you're needed.
Krista Mashore Coaching teaches business owners how to become the go-to authority in their market using AI, video, and digital marketing that make you known before you're needed.
Top 1%
of coaches nationwide
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What Business Type Are You?
Real Estate Or Lender
Real estate agents, lenders, and loan officers.
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Coaches & Consultants
Coaches, consultants, and course creators who sell their expertise.
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Entrepreneurs & Professionals
Small business owners, solopreneurs, founders, and other entrepreneurs.
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Local Service Business Or Provider
Plumbers, HVAC, cleaners, auto shops, and other local service businesses.
Start hereKrista on stage
Watch Krista In Action
The track record
2,350+
homes she personally sold in her own 19-year real estate career
$82M+
in online sales built in eight years of coaching
27
different months passing $1 million in sales
In the room with the best
Shared the stage with Tony Robbins and Dean Graziosi
What Krista teaches
Four ideas that work whatever you sell
Real estate agent, coach, consultant, entrepreneur, or local service business owner: the work underneath is the same. Krista teaches it step by step, in plain words.
Be known before you're needed
People decide before the moment, not in it. When someone finally needs what you sell, they should already know your name, your face, and why they trust you.
An AI team that does the work
Krista teaches you to put AI to work as a team that drafts, organizes, and keeps your marketing moving. It drafts, you decide. Nothing goes out without you.
Getting recommended by AI
More people now ask an AI assistant who to call. Krista shows you how to put clear, local, trustworthy answers on your site so AI can read them and point to you.
Follow-up that never drops a lead
Most leads are lost to silence, not to a no. A simple system keeps following up, remembers every conversation, and brings quiet leads back to life.
How to work with Krista
Start free. Go deeper when you're ready.
Most people start with a free training. Nobody has to do all three: each step is there when you want more.
Step 1
Free · 90 minutes
Watch a free training
Pick the one built for your business type and see how Krista teaches, before you spend a dollar.
Step 2
Live on Zoom · 3 days
Join the 3-day event
Three days of live teaching with Krista, where the ideas turn into a plan for your own business.
Step 3
Ongoing support
Get BOSS and coaching
Your own team of up to 147 AI team members, plus weekly coaching calls and office hours, so you are never building alone.
In their words
What students say
Real students describing their own results. Results vary and come from doing the work.
My first year I made the half-a-million-dollar club. Right now I've got 5.7 million in listings, as a solo agent.
I've already passed half my goal, so I'm raising it from 10 million to 12.5 million. My phone's ringing off the hook.
In my first year I traced back over 3 million in sales from people I'd never met in person. They told me, 'We see you everywhere.'
I have been fighting a seller for 2 months to try and get a price reduction. ... All I had to do was make a few corrections & hit send. 15 minutes later my sellers texted me that they wanted to drop the price $25,000.
I am a first year agent, who also just relocated to a new state. YTD pacing $5.5m in sales. I was clueless on how to market myself in a new industry where I knew no one, and am not a tech savvy person.
I've started the buyer course maybe 6 times. I even hired someone to help me build the funnel pages but somehow I just never got it done. ... I just typed "personalize my buyer course" in BOSS and in less than 10 minutes it built the whole thing in my website
Consistency on blogs is starting to pay off ... received a call today from someone in WA I'm in NC ..said AI recommended me..this is the 3rd call like this in 2 weeks
Got my first bonafide lead from my BOSS created website! Woohoo!!
I did both of my books, my website, so many funnels I can't even count ... I have it creating ads for me in facebook. ... I have 3 blog posts a day going to Google Business and it's editing and posting my videos on a schedule.
I'm blown away what BOSS just did for me. Not only did it update two of my guides BOSS set up a ManyChat workflow with keyword linked to Flodesk to deliver the freebie AND created the email funnels in each too. Took about 15 minutes.
I created my very first newsletter and sent it out to my contacts and sphere! ... BOSS did almost everything for me ... created the newsletter, selected the images ... and even wrote the email campaign. All I had to do was review it and hit Send!
I had 108,000 emails in my inbox. Not really well organized. BOSS just helped me sort my entire inbox... cleaned it up, deleted 40,000 unnecessary emails, sorted, organized, and filed the rest.
I've taken whole courses on funnel building. Now it's not even needed
Oh. I also got a call yesterday from someone who found me online. I was recommended
I built my site in a day!!! And it's the best I've ever had
The website skill alone is worth the investment. I built a new page in 1 hour yesterday, exactly the way I wanted it
I've been with Krista for almost a year and it was so hard for me to find the time to build everything in the system I was hiring someone to help me do it but now Boss is doing everything at once
The fact that we don't have to keep reinventing the wheel or repeating ourselves is incredible! The more we teach BOSS about our businesses, the more it learns and understands how we work.
My favorite thing is the organized emails and a morning report of anyone I need to reply to and a draft ready for them or a forward to my assistant if it's not my job to handle. Amazing
I couldn't do funnels before but now boss does it for me.
Free training
Start With A Free 90-Minute Training
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Her story in brief
A teacher first. A marketer by necessity.
Krista Mashore started out in the classroom, with a Master's in Curriculum and Instruction. She says she is "always a teacher at heart." Then she built a 19-year real estate career, ranked in the top 1% of agents nationally the whole way.
She got there by learning marketing: be known before you are needed, and people choose you before they ever interview anyone else. Then she turned that into a coaching company, with $82M+ in online sales in eight years and 27 months over $1 million in a single month.
Today she teaches what she used herself, the way a teacher would: what to do, how to do it, and support until it is done.
About Krista
Ranked in the top 1% of coaches nationwide.
She's the author of eight books, including Amazon category bestsellers, and hosts the F.I.R.E.D UP podcast. Her work has been featured in Forbes, The Wall Street Journal, NBC, FOX, Inman, and Success Magazine.
She's earned 11 Two Comma Club awards. Her full story, from the classroom to coaching, is on her About page.
Start With A Free 90-Minute Training
Pick your business type and watch Krista put her AI team to work, live.