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Do you want to save money and do you want to attract more clients, in whatever business you’re doing?

Our ultimate goal is to impact lives, to make as much money as we can by impacting as many people as we can, and to save as much money, and to make as much money as we can.

Everyone is concerned about generating new clients; We all want new clients, but many times we forget about the clients that we already have or we forget about how important it is to take care of our past clients.

Do you know that it’s five times more costly to recruit a new customer?

It takes you five times as much marketing dollar, to recruit a new customer, then it does to retain an old one.

You have a 60-70% more likeliness to retain an old one. We need to be just as focused, on our business endeavors and our marketing endeavors, on taking care of our past clients and our clients that we’re currently working with, then we are trying to generate new one.

Many of us get into this hustle and bustle of just always wanting to generate leads, generate leads, generate leads, get new clients, get new clients, and we forget about the clients that we have right in front of us. We forget about the clients that already know us, like us and trust us. It’s really important that we don’t forget that and we focus just as much, if not more, of our marketing dollars on taking care of the clients we already have and servicing the clients that we’ve had in the past. Making sure that they know us, like us, trust us, AND remember us!

We all think that every single person will always come back to us, they’ll always work with us again. They’re gonna want to be clients of ours again.. truthfully that is not always the case. There are many times where you’ll think they’ll want to continue to work with you, but they forget so we’ve got to remind them.

Do you know that 74% of real estate clients said that they’d use their agent again.

BUT only 24% of people actually USED their agent again. That means that that’s what, 50% of people that said they would.. didn’t.

Why? Because the agents forgot to keep in contact. They forgot to be top of mind awareness. They forgot to give value. They forgot to continue to serve, and help, their past clients.

You’ll have anywhere from a 25% to a 95% increase in your business, if you just retain 5% more of your clients.

20% of customers are lost every single year, due to the lack of a cordial relationship. What that means is, is that they weren’t happy with the way the relationship went, once they were in a relationship with a salesperson.

20% of clients make up 80% of a companies profits. What does that tell you? We gotta take care of the people that we already have in front of us.

You want to be as personal as possible with people. You want to make sure that people are seeing you on a regular basis. You want to do some things like video text messages. You want to do things like video emails. You want to make sure that you are giving value. You are serving, you’re not just selling. It’s about the client, the customer, not about you. Their needs are more important than your own. That’s super important. Whenever you’re doing any kind of a client relationship.

Krista: Make sure that when you do have that relationship with somebody, and you do have that client, you give them the best retention process ever. Remember how we talked about the sales cycle, right? First there’s marketing, then there’s lead generation, then there’s lead nurture, then there’s conversion, then there’s giving them the best fulfillment experience ever. Then how do you get them to refer you and to resell with you? That’s by making sure that you stay top of mind awareness.

just getting new leads, new leads, new leads all the time. Focus on what you have in front of you. Focus on what you’ve already done in the past. As well as generating new leads.

— Krista Mashore

We’re going to be talking today about reviews, and why reviews matter for anyone’s business.

Whether you’re a real-estate agent, a lender, an insurance agent, a CPA, an attorney, a doctor, whatever your profession is. If you’re a professional, or you’re a local business, you need reviews.

Reviews matter!

Why do you want reviews?

They have access to other online sites where they can actually look at reviews, and people were looking at reviews like crazy. What do you do when you’re in a new city and you don’t know where to eat? You Google or you Yelp “reviews” to try to figure out what is a good restaurant to go eat at? Then you look at the reviews, and that’s how you know where you want to go. Or you know where you don’t want to go, right?

Do you ever notice that your eyes focus to reviews that have more reviews.

If  they only have three or four reviews, you don’t go there. But if they have 600 reviews and they’re four-and-a-half stars and above, you know that that’s pretty much a good restaurant, because there’s a lot of people that have gone there to eat.

You’re no different as a local professional or a local business.

People want to know about you, and they are looking online to look at your reviews. They want to see anything and everything regarding your business. I’m going to highly, highly encourage you, as much as possible, as much as you can, to absolutely, absolutely go get as many reviews as possible.

You are wondering, “Well, Krista, how do I do this? How do I get reviews, I don’t know how to get reviews in my business.”

What I do is I usually hold a contest.

I’ll say, “Okay, past clients. I love helping people and your business was so great and I want to help more people as well. So a way for you to help me is to help other people would be to give me online reviews.” Then you give them the links to Zillow, give them links to Google, give them the links to Yelp and say, “Hey, it’s right here.”

Then enter them into a contest. For every time they give you a review, for each additional site, that you will put their name in a contest for a drawing.

Did you know that 84% of people trust online reviews as much as a personal review from somebody else? 84% of people believe in online reviews, they believe that it’s just as important as hearing it from a personal friend. That means that we should be thinking about reviews – Everyone is going online.

In my business as a coach, people are constantly going online, looking at reviews, they’re trying to find a reason why they shouldn’t work with me. You want to give them a reason why they should work with you.

74% of consumers say that positive reviews make them trust the local business or professional even more. 74% of people say that they trust you more as a local professional if you have reviews. So it really, really makes sense that you should be getting them.

Now, some of you are thinking, “Krista, I don’t have any clients, I’m new to the business, what do I do?”

You’ve worked before, I’m sure, in the past, right? Have you ever worked in a different profession that somebody can give you a review about? How well you took care of them, what great service you had? It doesn’t necessarily have to be in the profession that you’re in now. So kind of think outside the box on things that you can do to get more reviews. And include the links. Google, Facebook is a really important place for reviews. Get Facebook reviews, encourage people to give you reviews that have worked with you in the past.

Go past, through your entire database, people that liked you, that you did a good job, and ask them for reviews.

68% of people will actually form their opinion about you and how you do service, how you do your business, based upon just looking at the review.

So, how can you get reviews?

You put it into your system as well. When you close on a client or you’re about to close on a client, when you give them their gift, ask them for a review at that time.

Now, here’s the thing. Many people are busy, right? They have every intention of wanting to give you a review. They want to help you, they want to serve you, they want to do what’s right. But they don’t sometimes. Not because they don’t love you, because they’re busy.

So put it into your process that you called and maybe four weeks after or six weeks after or eight weeks after, and just keep reminding them.

Guess what? People want to help you. They want to serve you. You served them, they want to help you too.

But you’ve got to ask, you’ve got to continue to ask, and you’ve got to make it as easy for them as possible. Because people are busy.

Now make sure that you don’t just do it right now and then forget. You want to continue to get reviews. Even if you have 500 reviews, still get reviews. Because you want current reviews. You don’t want it to look like you just got all these reviews in one month and then didn’t get reviews anymore. You want it to look like you get them all of the time.

Because, A, it shows that you’re doing business.

B, it shows that people like you.

And C, it’s just a smart thing to do.

— Krista Mashore

Filed Under: Blog

I want to ask you a question.

I see this all the time in business with any industry at all, and it actually impacts everyone’s success as well as it impacts their quality of life. Whether you’re in real estate or in lending, or you’re an entrepreneur or you’re a local business or a small business, I know that many of you are leaving a lot of money on the table. It happens everywhere I look.

If you haven’t reached six figures yet, maybe it’s because you are missing certain aspects that you need to involve in your business. Maybe it’s because you’re new in your business or new to the business. Maybe you’re just staring out.

If that’s the case, this applies to you too.

There are six things that I see so many people do, and we’re going to talk about that right now.

Number one, the overall issue that I see with people doing is they treat their business like a hobby.

Are you treating your business like a hobby?

Rather than really, truly, focusing on your business.

Signs that I see people do on a very, very regular basis that actually impedes them from progressing, impedes them from making that seven figures.

Number one: they’re treating their business not like a business but like a hobby. Do you have clear goals and deadlines set in place? Do you have clear goals? Do you have deadlines that you have set in place to match those goals?

If you don’t, it’s imperative that you do. Studies show that you’re 42% more likely to achieve a goal if you actually have it written down and if you give a deadline to it.

Do you have clearly written down goals and deadlines for those goals, if you’re a real estate agent, a lender, a local professional, a small business, an entrepreneur? Do you have those?

Many people don’t have any kind of organized system to manage their clients, to manage their leads. They’re not organized.

Do you have a managed, organized system to manage the leads that you have? Are you organized with your leads?

Everyone’s so concerned about getting leads. Leads, for me are easy to generate, but it’s so much more important than just getting those leads.

Once you get them, what are you doing with them? Do you have a managed, organized system to be able to nurture that lead, to be able to fulfill that lead, to be able then to convert that lead, and then to get them to want to resell, refer, and retain with you later. What are you doing with those? Are you inconsistent with your marketing efforts? What are you doing as far as your marketing efforts goes? Are you marketing? Are you marketing consistently?

One of the biggest mistakes that I see people make is that they are not consistent about anything. They just start something one time, and then they stop. You work really hard, and it doesn’t work, so you stop doing it. Are you consistent in your marketing efforts?

Secondly, are you keeping to a schedule? Many entrepreneurs, real estate agents, lenders, small and local business professionals, because they’re on their own schedule, they don’t keep to a schedule. They work when they want to. They’re not specifically coming into the office every day at 8:00, and then leaving at 6:00. They’re being intentional about their business. That’s a really big mistake that a lot of entrepreneurs, real estate agents, lenders make is they’re not being intentional and keeping to a specific schedule within their business.

Another thing people do is they start something and they work, and if they don’t see results right away, so they quit, and they stop.

Are you a one-time wonder? Or do you understand that in your business, things take time?

Things take time. It takes time for your community, for your prospect, for your avatar, to get to know you, to know your product, to get to like you, trust you, develop respect.

It doesn’t happen overnight.

Do you see challenge as your friend or do you see it as an obstacle?

I see challenge as my friend because I know that there’s going to have obstacles that are going to come into place, and I just need to move and dive and switch what I’m doing so that I can not only overcome that obstacle, so that I can crush it, and then move on. I know that when a challenge comes before me that it means that I am learning and growing and that I’m doing things that’s going go help me get to that next level. If I’m not challenged, I’m stagnant. I’m doing just what I’m doing.

Another problem that I see people doing is they have these leads, and they have these clients, and they don’t nurture them.

Someone doesn’t immediately buy for you right this second, instead of you nurturing that prospect, nurturing that lead, nurturing that client, they let it go. They only want to go for the immediate client, the immediate prospect.

Do you know that in most cases, whether you’re selling yourself or a physical product, or you’re going after a client, that typically it takes an average of 12 times to be able to get that client to even want to talk to you.

Twelve times it takes for you to even get on the phone with your prospect.

When are you stopping? Do you know the average person stops after two tries? How many times are you actually continuing to nurture your clients? Are you just going for the easy, low-hanging fruit, because that’s quick and immediate?

Those are great, but all the fruit that’s on top eventually will fall. But it doesn’t happen overnight!

Some of the biggest mistakes that I see people doing over and over and over again is, number one, they are not treating their business like a business, they’re treating it like a hobby, not a true business.

They are not setting goals.

Are you setting goals? Do you have timelines to meet those goals?

Do you have organized systems in place to help you ensure that when you get these leads, that eventually you turn them into clients? Because we know that nothing happens overnight.

Are you organized? Are you consistent with your marketing efforts? Or do you do a few things once or twice and then it doesn’t work, and you stop? Are you constantly marketing yourself, or your product, or your service?

If you’re an independent contractor, if you are a real estate agent, if you are a lender, if you are an entrepreneur, if you are a local business person, do you stick to a schedule? Or are you just kind of playing this game of hey, I feel like going in today, or maybe today I want to get a massage? Are you working as if you had a full-time, 40 hour a week job, or are you treating it as if it’s just something you can or can’t do. What are you doing?

Are you trying something and then stopping right away, or are you continuing to push until eventually it happens? Because the only time that you will fail is when you stop.

Are you getting leads and then, because they’re not immediate, are you letting them fall through the cracks, or are you nurturing them? Do you have an organized system to nurture them?

Does any of this sound like you? I’m hoping that you’re saying, “Krista, I’m doing all those things! I have goals, I have deadlines, I’m consistent, I market, I don’t just go for the low-hanging fruit, I nurture people, I realize that things take time.”

But if that’s not you, then you need to get yourself organized.

You need to get a clear plan to get you to go from here to here, and you need to stick to it.

You need to treat your business like a business, not a hobby, because if you want to make seven figures, if you want to meet your goal, you need to be intentional about your day.

You need to be intentional about what you’re doing. And you need to stick to it, and you need to go. You need to go.

Nothing happens overnight, and if you don’t have a clear plan, and a clear process, and a clear system to get you from here to here, you never are. Things don’t happen overnight. All those times that people say that there’s an overnight, immediate success story? They do not exist. They do not happen. So, remember that and keep on pushing.

I personally have multiple coaches that help me get to go from here to here, because I know that I need help to learn things that I’m not excellent in. So, we continue to master them and learn, implement, master, repeat. Are you doing that?

If you haven’t met your goals last year, what are you doing different today than you did last year? If you can’t answer that question, you might need to hire yourself a coach. And if that’s the case, I’m going to ask you, feel free to reach out to us.

— Krista Mashore

You have to believe that you can do anything.

Your belief system is ultimately your expectancy system. It’s like if you expect and you believe that you can do something, you can. Many times, people will look at someone that’s successful or doing well and they’ll think, “That’s just them, but I can’t do it.” So, you need to learn that in order for you to really be successful, you have to expect that you can. You have to believe that you can.

B.E.L.I.E.V.E.U.C.A.N.

B is for believing. Having the expectancy so that you deserve to have anything and everything that you want.

E is for educate. E is what I’m doing right now.

L stands for learner. You want to not only educate yourself, but you want to be a lifelong learner so that you can learn.

E and the L kind of go hand in hand. You need to learn a lot so you can educate other people and you need to get educated. That will help you master your profession and be the best that you can be, no matter what it is that you’re doing. This is going to help make your business and your profession fail proof, fail proof. We don’t want you failing.

I is for innovative. You need to be as innovative as possible. If you’re innovative, always learning new things, always trying to be the best of the best, what’s new, what’s happening now, what are the most current digital marketing trends. You’ve got to be as innovative as possible.

Steve Jobs, he was all about innovation. That was one of his key things that he taught people was always, always be innovative. So you need to be as innovative as possible all the time. Don’t get stale. Don’t be afraid of learning new things. Don’t get stuck in doing what you’re always doing because it’s working right now, because guess what? Pretty soon it won’t!

E is for engaging people and being everywhere. Your goal is to engage people, to interact with people, and to do it everywhere, not just on one social media site. Not just on Facebook, not just on Instagram, not just through email, not just through your community and going to events, but every single forum. You need to be everywhere. If you’re everywhere and you engage people and you help them like we talked about, we educate them, we help them, we engage them, you’re going to become known as the leader in your industry and your profession. It’s imperative to do.

V is for value. You want to give as much value as possible. You want to serve, not just sell. So if you give a ton of value, you help people, your goal is to just serve, serve, serve, “How can I make your life better? How can I give you as much as I can? How can I make your experience or something you’re doing throughout the day?” How much value can you give that person? When you do something for someone, they’re more likely to want to be nice to you or listen to you, whatever it is that you’re actually serving.

E is for having energy and being enthusiastic. Be enthusiastic about what you’re selling. Be enthusiastic about your product, about your service, and have good energy. I’m just not talking about hyper energy. I’m talking about the energy that’s around you. Are you being positive? Are you putting good things in your brain? Are you putting out positive energy to those around you? Are you being somebody that people want to be around? It’s essential that you do!

You have to not only be enthusiastic, but you’ve got to put out good energy, positive energy. What you put in, you put out. So if you’re putting negative stuff in here, you’re giving negative stuff out there and you’re gonna be pushing away those that you want to serve.

U is for unique. Be you. You don’t have to be me. Be yourself! What makes you special? What are you good at? What things do you specialize in? What can you do that sets you apart from your competition? What can you niche in? What can make you unique from everyone else? Be unique and you are going to attract the right client avatar, your right customer based upon you and your unique abilities and your unique selling proposition. What are you good at? What makes you different? Why should they come to you? What’s your value add?

C is for courageous. You cannot be afraid to be courageous, to go out there, take chances. If you’re courageous, you’re gonna fail, you’re gonna make mistakes, but guess what?

If you’re not failing, if you’re not making mistakes, it means that you are stuck in doing the same thing you’ve always done and you are not moving forward. So you have to have enough courage to try something new, to put yourself out there, to expand, just to pay that money.

A is for articulate and take action. You’ve got to articulate what you’re learning. You’ve got to articulate when you’re engaging, and you’ve got to take action. If you never start, you’re never gonna go anywhere. What’s the hardest step of anything, everyone? It’s taking action. It’s starting. If you start, you win. If you start and you never stop, you win. If you start and you keep going and you keep going and you keep going, you are a winner.

N is for niche. Make sure you’re niching yourself. Don’t be afraid that if in your profession, let’s just say you’re an attorney, and you want to be a family law practice attorney, or maybe you could just be a family law practice attorney who specializes in divorce or who specializes in doing a divorce where kids aren’t as negatively affected.

— Krista Mashore

What is mistake number five? It’s not offering enough value to your clients where you have to cut your commission.

If you are not offering enough value and you’re not showing what your value add is, then that’s why you have to cut your commission. If you generate enough value and you are serving your clients to your highest potential, offering them things that no one else is, then you don’t have to cut your commission.

What kind of things can you do to show value? You need to show them your marketing plan. What is your marketing plan? How is your marketing plan different? Are you utilizing social media? Are you creating campaigns on social media, on Facebook, on Youtube? Are you properly utilizing your campaigns?

You can show them the national association of realtors shows that only 16% of agents actually are utilizing social media. For my personal research, I have found that only about 1% of agents are even actually doing it correctly, and I show my clients that. Here’s an example of social media done wrong, and here’s an example of social media done right? Do you see how I end up getting 150,000 views and 200 hours of people watching my social media campaigns and looking at my properties?

Why?

Because I properly do it. It’s a matter of showing your clients what makes you different, why you are better.

Are you using digital marketing strategies in your marketing? Where are people looking? Online!

They’re online, they’re on Facebook, they’re on Youtube. Are you properly showing them that you utilize strategies in the way that buyers and sellers and clients are looking? People are online. Are you able to show that you’re online and how you’re utilizing that correctly? Are you using craigslist in your marketing?

Show them why. Do you have a text capture software on your signs? You should. Why? Because if you’ve got a text capture shop where that takes you right to your website and then what happens is if you utilize it properly in sends you an email with that client’s contact information, with that buyer’s contact information.

“Mr. Seller, don’t you see how important that would be if somebody is actually texting on your house? I know that’s a qualified buyer. I’m the best person to talk to them because I am the one that knows anything and everything about your house.”

Does your property have its own website? It should. Are you utilizing multiple pictures, are you utilizing professional videography, professional photography? Those are the kinds of things you want to be able to show them. Are you utilizing SEO, search engine optimization, are your property showing up higher on Google and on the websites? If you’re utilizing what we teach on video repurposing then you absolutely would be. When you show your clients that you’re going to see my name pop up all over the place.

Why? Because I utilize search engine optimization and something what we called video repurposing to generate as much interest in your property as we can. When you start showing sellers this information and even buyers.

Why should buyers work with you?

With buyers, I mean we have access to all these different houses. We have the means to show them and get them in when they want, making ourselves available at all times. I mean you should never tell a client that you cannot show their house.

Do you offer as a seller free staging or semi-staging. We do! We do free semi-staging and we bring in our own pictures and tchotchkes and doodads.

What do you do? You hire a stager and say, hey, would you mind charging me $35 an hour to give a two hour consultation? Those are the kinds of things that you want to do to give more value to serve your client to the best of their ability. All of these things are going to help make them more money and give you more exposure because you are doing what you should be, which is absolutely serving your client to the best of your ability.

Are you target marketing? Are you target marketing buyers? Properly utilize social media and we target market buyers. What that means is, is it a buyer looks at a house three months ago, we now can target market to that buyer and we can show them a house that’s very similar to yours.

When you properly are utilizing social media and your targeting and  your recharging and you’re creating lookalike audiences. When you know about this stuff, you can actually show your seller why it’s so important and why it’s imperative for them to do it. These are the kinds of things that you want to talk about and teach your clients what makes you different from everything else, because you are setting not only yourself up for success, but you are setting them up for success.

Are you creating landing pages? You should be!

Landing pages are imperative. Utilizing landing page software and creating landing pages to capture someone’s information and then stick them into your CRM.

Why are lending pages so important? Because I utilize landing pages to actually get more buyers for your property. And then what happens is it puts them into my software so I automatically know to follow up within them on real evolve campaigns and workflows so we don’t miss any buyers.

If you continue to show your clients your value add you will not have to cut your commission, you will not have to. The average commission price is different in every area. Sometimes it’s 6% sometimes the average commission is five. If the average commission is six, charge six and give more value. Don’t cut your service, you’re cutting yourself short and you’re also cutting your seller short because you’re not offering them as much value as you can and that’s hurting them and their bottom line.

When it comes to the target marketing too let them know we’re searching where buyers are. We’ve done a research on your house, who’s the potential buyer, where are they coming from? Who’s moving into the area, who’s moving out of it so that we can properly market to get as many buyers as we can.

Utilizing digital marketing strategies and finding people the way that they’re actually working is imperative to you. We can show sellers why we utilize different software and why that’s important to them. Bring it back to them. Bring it back to their bottom line.

Did you know, according to the National Association of Realtors home buyer and seller report that 67% of buyers will actually walk through a home they saw online.

I let them know about how open houses do not work and that’s what we don’t do them. It helps me Mr. Seller, but it does not help you. But if you want to do open houses, you can kind of spin that. You can say here’s how open houses might help you is that your neighbors will, will hear about it. This is really the truth. Your neighbors will know about the open house and they’ll come see it. And if they know somebody that actually wants to purchase a house, they can tell them about it. So that’s how it would help them, which is really the truth because we all know to believe only helps us in most cases.

Displace that rumor that open houses or the only time that out of town buyers can come see it. No. If an out of town buyer says, Hey, I’m three hours away, I’m coming in. Then you as a selling agent and have that duty to go show the house to anybody. So just because you’re holding an open house, that’s not the only time that people can come see the house.

— Krista Mashore

If you don’t want to succeed as a realtor, do not get online reviews.

It is that way for any business or profession.

Getting online reviews:

People are going online. According to the National Association of Realtors in 2017, they said that the average person interviews 2.6 agent. One of the things that I find is that many times people are going online when they’re interviewing me and they’re interviewing me and other top producing agents in my area.

How are they finding us?

They’re finding us online.

They’re going and looking at Zillow for reviews. They’re going and looking at Yelp for reviews. They’re going and looking on Facebook pages for reviews.

You need to get reviews. Whether you’re a real estate agent or a local business or professional, you want to get as many reviews as possible so people will look, be able to look out for you and they’ll be able to trust you more.

What do online reviews do?

It shows people that you’re doing business and you do it well! It shows people that people enjoy working with you.

People realize they need to get reviews. They’ll ask for reviews one time. Then they won’t ask again for a year. What happens is they’ll get a bunch of reviews in one month and then they won’t see any for 12 months. That’s not what you want to do. You want to make sure that you put the review request in your CRM, in your action plan, in your workflows.

Here’s the thing:

Don’t just ask one time. People are busy! They want to give you a review because they love you and they think you’re awesome, but what happens is that they get tired and they forget and they’re moving. What you have to do is you’ve got to ask again later!

One of the best ways to ensure that you get a review is when you go to the closing day when you give them their gift, you can say “Hey, do you mind writing a review for me? Let’s pull out your phone right now.”

Another way is to send a video text message and make sure the links are in there. If you send a video email saying “Hey, it’s Krista. I hope you enjoyed working with me. I know it’s been about three months. Today’s 90 days since you’ve been in your home. It’s your 90-day anniversary and I know you’ve been so busy, but I really want to help other people. I love my job. I love  what I do. Many times people are looking online for reviews so in order for me to be able to help more people and assist more people and help more homeowners, do you mind writing a review? All you have to do is click these links below.” Even give them examples of things that went well in the transaction for them to use in their review. Make it easier for them.

Boom. Done.

Another thing to do is to do a contest. You can create a contest where you say “Hey, I’m going to enter you in a drawing if you give me a review” and remind people “Please, please give me a five-star review if you feel I did good service because people don’t think of four stars as good.” You need to actually tell  them exactly what you want them to do. “Here’s a five-star review. Here’s the links below.”

Now, just know it takes a little bit of time, but not much time at all. After you continue to get more and more and you ask, it gets easier and easier and easier. Some people are afraid to ask for reviews because they feel as though what if they say something negative or whatever. If someone didn’t like you and you didn’t do an excellent job or they’re just kind of a negative Nelly, then don’t ask them.  Only ask the clients that you know that they were happy, you provided a good service, they had a good outcome, and they love you. Ask those people for reviews.

You might be thinking “Well Krista, I’m new and I don’t have anyone to ask reviews for.” You’ve had other businesses. You could have people give you a review on Facebook and also on Yelp from past clients that you’ve worked with or past professionals or coworkers that you’ve worked with.

Make sure that your reviews are honest. Make sure that they did actually work with you. Don’t ever lie.

Another way to get reviews is to have a party and then say “Okay, everyone. You’ve worked with me in the past and you love me. Do you mind doing a review for me?” Have them sign on right there from their phones and tell them they’ll be entered into a drawing at your party to win something really cool that you have and tell them to do a review.

Reviews matter. People are looking at them. They’re searching for you online.

— Krista Mashore