The KMC Website Ranker.

A seller asks ChatGPT which listing agent in town to call. A buyer searches "agent who helps first-time buyers" on their phone at lunch. If your website can't be read by Google or by an AI assistant, you are not in either answer, and nobody tells you. You just get fewer calls than the agent down the street.

Krista found this out the hard way. She paid a website company for her own site, and when she checked it, it scored a D. That is why the KMC Website Ranker exists: so an agent or a lender can see the truth about their site in a minute, before spending another month on content nobody can find.

Put in a website address and the ranker reads the site the way Google and an AI assistant do: its pages and the links between them. It scores eight areas and gives you one number out of 100.

• Google's own test, on a phone. Lighthouse, the same test Google publishes, run on a phone: speed, accessibility, best practices and SEO, each against a launch target. Most buyers and sellers will open your site on a phone, often from a text or a yard-sign QR code, so this is the test that matters most.
• Can Google and AI assistants find it. A secure connection and a valid certificate, a sitemap, search engines allowed in, page titles and descriptions, one main heading, a canonical address, a share preview, works on a phone, every image described, words readable without JavaScript, and an llms.txt file written for AI assistants. When a seller asks an assistant to recommend an agent in their neighborhood, these are the basics it needs before it can even consider you.
• Structured data. The behind-the-scenes labels that tell AI what your business is: on every page, written correctly, every item typed, every reference resolving, a clear statement that this is a business, and questions marked up for AI answers. This is how AI learns that you are an agent, which brokerage you are with, which areas you serve and that your reviews are about you.
• Broken pages and dead ends. Pages that fail to load, links that lead nowhere, and pages with no way home or to contact you. A dead link on a listing or a neighborhood page tells Google the site is neglected, and tells a buyer the same thing.
• The words on the page. Leftover template text, blanks never filled in, claims you would have to prove, wording that sounds like a robot, and near-duplicate pages. Template text and rankings with no source are exactly what a careful seller, or a regulator, notices.
• Real estate and lending rules. For agents: Fair Housing language, wording that can read as steering, your license number, your brokerage and Equal Housing Opportunity on every page. For lenders: fair lending language, lending claims, your NMLS and company NMLS numbers, and Equal Housing Lender on every page.
• Privacy. A privacy policy, and whether every tracking tool on the site is named in it. If your site runs a Facebook pixel for your listing ads, your privacy policy has to say so.

Anything it could not measure is listed as not measured, never as passed. If a security shield blocks the check, the report says so instead of guessing.

Most websites don't fail because someone did a bad job on launch day. They fail because nobody owns the upkeep afterward.

• PHP and WordPress that nobody updates. A lot of small-business sites run on WordPress, which runs on a server language called PHP. Each version of PHP gets security fixes for a limited time and then none, and hosting plans keep running the old version until someone upgrades it. The plugins and themes need updating too. Skip the updates and the site gets slower and less safe every month.
• Plugins and page builders stacked on top of each other. An agent's site built on a template years ago, with a theme nobody has updated, an IDX plugin, a page builder and a dozen other plugins, is exactly the kind of site that slows down and falls behind. Every plugin adds code a phone has to download before the page appears.
• Words that only appear after JavaScript runs. Many AI tools read the words that are there when the page loads. If your words only appear after scripts run, an assistant can see an empty page.
• No structured data. Without it, AI has to guess what your business is, where it is and what it does. Guessing is how you get left out of the answer.
• A site you rent, not own. If the hosting, the domain or the login is in someone else's name, you can't fix any of this yourself. Krista's questions for whoever runs your site: whose name is the hosting in, whose name is the domain in, who has the login, what version of PHP is the site on and when was it last updated, and could you take everything and move it today?

The sites Krista's team builds start from the checks above instead of hoping to pass them later. There is no WordPress and no PHP to patch: pages are built ahead of time, so they load fast and the words are there for Google and AI the moment the page opens. Structured data, a sitemap, an llms.txt file and canonical addresses are on every page from day one, and the site has to pass a launch check before it goes live. Fair Housing language, your license number, your brokerage and your Equal Housing statement are checked before an agent's site can go live.

You own it, in your own accounts, and BOSS keeps it current: when the site engine gets an improvement or a security fix, your site can pull it in. The sample report on this page shows the difference: Krista's old site against The Mashore Group site her team built with BOSS. The BOSS site is not perfect either. It still has two things to fix, and the report says so.

See what you get with BOSS with the website.

This free version is the same engine that comes inside BOSS. There, your AI team runs it whenever you ask: on your site, on a site before it launches, or on up to three sites side by side, and then it helps you fix what it finds. The free checks are how you see it work first.

It is for listing agents, buyer agents, new agents, teams, brokers and loan officers who have a website and want to know if it is helping or hurting. Check your own site, then check the agent you lose listings to. The difference is usually obvious.

Get your five free checks above. You get one score, a list of what to fix first, and a report you can download and hand to whoever runs your site.