The AI-first curriculum
Authority Funnels
Funnels that position you as the obvious expert, not just capture emails.
What authority funnels mean for your business
A standard funnel trades a PDF for an email address. An authority funnel does something bigger: every page, video, and follow-up message teaches something real, proves you're the expert, and positions you as the obvious choice, so the lead that comes out the other end is pre-sold on you, not just captured by you.
It's the difference between a list of strangers and a pipeline of people who already trust you. Listing data is a commodity anyone can get from a portal; the funnel is where you demonstrate the value only you provide.
Read next on the blog: Why every real estate agent needs a funnel, not just a website.
The AI system that does 40 hours of marketing in one afternoon. Free, live, 90 minutes.
How Krista Mashore Coaching teaches it
KMC students don't build funnels from blank pages. The program provides pre-built, proven funnels, seller funnels, guide funnels, event funnels, that you customize with your market, your face, and your AI Brain voice, then launch in days. Krista's funnel credentials are the receipts: 11 Two Comma Club awards, earned by funnels she built for her own business.
Funnels connect to the rest of the machine: retargeting ads fill them, and the Mashore Method CRM & Automation follows up with everyone who enters, the culminating play KMC calls the Authority Amplifier, built on top of your AI Brain.
The build, step by step
Step one, the offer: a lead magnet your market actually wants (a seller guide, a valuation, an event seat), matched to the clients you want more of. Step two, the page: a distraction-light landing page that teaches while it converts. Step three, the follow-up: an automated sequence that keeps delivering value until they're ready to talk. Step four, the traffic: warm retargeting audiences, so conversion rates reflect trust already built.
Authority funnels by audience
Listing agents run seller-intent funnels that book listing appointments. Buyer agents trade real buyer education for commitment. New agents borrow structure they haven't had time to earn. Teams and brokers feed every agent from shared funnels, and lenders capture borrowers upstream of the agent hand-off.
Proof and next step
You're inside one of these funnels right now: this site runs on the same playbook KMC teaches. Experience the full version on the free webinar funnel, then look at how it was built.
Frequently asked questions
What makes a funnel an 'authority' funnel?
Its job is positioning, not just capture. Every step teaches something useful and demonstrates your expertise, so leads arrive at the conversation already convinced you're the expert, which changes the entire sales dynamic.
Do I have to build funnels myself?
No, KMC provides proven funnel templates you customize and launch, with the tech taught step by step. The creative work is making them yours; the structure is already validated.
What traffic do I send to a funnel?
Warm traffic first: retargeting audiences built from your video viewers and engagers. That's the KMC sequence, recognition through reach, then offers through retargeting, and it's why the funnels convert.
Be known before you're needed.