The foundation
Funnel Building
The classic funnel craft: squeeze pages, offers, follow-up sequences.
The craft behind the clicks
Funnel building is the unglamorous craft that decides whether your marketing pays: the landing page that trades a real lead magnet for contact info, the thank-you page that sets the next step, the email sequence that nurtures until ready. KMC's credentials in this craft are unusual for a coaching company, Krista's funnels earned 11 Two Comma Club awards, generating over $82 million in online sales for her own business first.
The AI system that does 40 hours of marketing in one afternoon. Free, live, 90 minutes.
How KMC teaches it now
The fundamentals are taught straight: one page, one promise, one action; a lead magnet worth a real email address; follow-up that delivers the value before asking for anything. Students launch from proven templates rather than blank pages, and the craft now runs on the Mashore Method CRM, with your AI Brain drafting the copy in your voice.
Where it leads: the modern authority funnel, which layers positioning onto the classic capture mechanics. Learn the fundamentals here; deploy the upgraded version there.
The craft, step by step
Step one, the offer: a guide, valuation, or event seat your ideal client actually wants. Step two, the page: a headline that names the outcome, proof that removes doubt, one button. Step three, the sequence: automated emails that teach, prove, and invite. Step four, the numbers: watch opt-in and follow-through rates, fix the weakest step, repeat. Funnels are built in launches and improved in iterations.
Funnel building by audience
Listing agents run valuation and seller-guide funnels. Buyer agents capture with education worth registering for. New agents get conversion infrastructure before bad habits form. Teams centralize funnels that feed every agent, and lenders capture borrowers at the research stage with financing guides.
Next step
Don't build from scratch, start from what's proven. Start with the free AI webinar.KMC Mastery.
Frequently asked questions
What's the difference between a funnel and a website?
A website offers many doors; a funnel offers one. One page, one promise, one action, which is why funnels convert ad traffic that websites waste.
What lead magnet should I offer?
The one your ideal next client wants most: sellers respond to valuations and 'what it costs to sell' guides, buyers to first-timer and relocation guides. Match the magnet to the client you want more of.
How technical is funnel building?
With templates and the Mashore Method CRM, it's assembly rather than engineering, and KMC teaches the assembly step by step. The hard part is the offer and the copy, which is exactly what the coaching works on with you.
Be known before you're needed.