The KMC Website Ranker.

More people now ask ChatGPT who to hire before they ask a friend. "Who's the best business coach for a new owner?" "Which consultant helps with hiring?" The assistant answers with the experts whose websites it can read and trust. If yours can't be read, you are not in the answer, and the prospect books a call with someone else.

Krista found this out with her own site: she paid a website company for it, and when she checked it, it scored a D. The KMC Website Ranker is how a coach or consultant sees the truth about their site in a minute, before writing another article nobody will find.

Put in a website address and the ranker reads the site the way Google and an AI assistant do: its pages and the links between them. It scores eight areas and gives you one number out of 100.

• Google's own test, on a phone. Lighthouse, the same test Google publishes, run on a phone: speed, accessibility, best practices and SEO, each against a launch target. Prospects often find you from a post or a podcast and tap through on a phone, so a slow page loses them before they read a word.
• Can Google and AI assistants find it. A secure connection and a valid certificate, a sitemap, search engines allowed in, page titles and descriptions, one main heading, a canonical address, a share preview, works on a phone, every image described, words readable without JavaScript, and an llms.txt file written for AI assistants. When someone asks an assistant who to hire for their exact problem, these are the basics it needs before it can recommend you.
• Structured data. The behind-the-scenes labels that tell AI what your business is: on every page, written correctly, every item typed, every reference resolving, a clear statement that this is a business, and questions marked up for AI answers. This is how AI learns that you are a real coach or consultant, what you help with, who you serve and what people ask you.
• Broken pages and dead ends. Pages that fail to load, links that lead nowhere, and pages with no way home or to contact you. A booking link that goes nowhere is a lost discovery call, and you never find out it happened.
• The words on the page. Leftover template text, blanks never filled in, claims you would have to prove, wording that sounds like a robot, and near-duplicate pages. Income promises and unprovable rankings are the claims the FTC watches most closely in coaching, and a careful prospect notices them too.
• Advertising rules. Claims you would have to prove, like a ranking or a promised outcome with nothing behind it, offers and disclaimers, and the basics the FTC expects from anyone who sells online.
• Privacy. A privacy policy, and whether every tracking tool on the site is named in it. If you run ads to a webinar or a lead magnet, the pixel behind them has to be named in your privacy policy.

Anything it could not measure is listed as not measured, never as passed. If a security shield blocks the check, the report says so instead of guessing.

Most websites don't fail because someone did a bad job on launch day. They fail because nobody owns the upkeep afterward.

• PHP and WordPress that nobody updates. A lot of small-business sites run on WordPress, which runs on a server language called PHP. Each version of PHP gets security fixes for a limited time and then none, and hosting plans keep running the old version until someone upgrades it. The plugins and themes need updating too. Skip the updates and the site gets slower and less safe every month.
• Plugins and page builders stacked on top of each other. A coaching site built on a drag-and-drop theme with a booking plugin, a course plugin, a pop-up plugin and a page builder is exactly the kind of site that slows down and falls behind. Every plugin adds code a phone has to download before the page appears.
• Words that only appear after JavaScript runs. Many AI tools read the words that are there when the page loads. If your words only appear after scripts run, an assistant can see an empty page.
• No structured data. Without it, AI has to guess what your business is, where it is and what it does. Guessing is how you get left out of the answer.
• A site you rent, not own. If the hosting, the domain or the login is in someone else's name, you can't fix any of this yourself. Krista's questions for whoever runs your site: whose name is the hosting in, whose name is the domain in, who has the login, what version of PHP is the site on and when was it last updated, and could you take everything and move it today?

The sites Krista's team builds start from the checks above instead of hoping to pass them later. There is no WordPress and no PHP to patch: pages are built ahead of time, so they load fast and the words are there for Google and AI the moment the page opens. Structured data, a sitemap, an llms.txt file and canonical addresses are on every page from day one, and the site has to pass a launch check before it goes live. Earnings and testimonial claims are checked before a coach's site can go live, and pages are built to answer the questions prospects actually ask.

You own it, in your own accounts, and BOSS keeps it current: when the site engine gets an improvement or a security fix, your site can pull it in. The sample report on this page shows the difference: Krista's old site against The Mashore Group site her team built with BOSS. The BOSS site is not perfect either. It still has two things to fix, and the report says so.

See what you get with BOSS with the website.

This free version is the same engine that comes inside BOSS. There, your AI team runs it whenever you ask: on your site, on a site before it launches, or on up to three sites side by side, and then it helps you fix what it finds. The free checks are how you see it work first.

It is for business coaches, life coaches, health and fitness coaches, consultants and course creators with a website that is supposed to bring in clients. Check your own site, then check the coach whose name keeps coming up instead of yours.

Get your five free checks above. You get one score, a list of what to fix first, and a report you can download and hand to whoever runs your site.