Fall is a great time to buy and sell real estate. With the changing of the seasons, the market can offer potential buyers and sellers unique opportunities to get ahead in their real estate investments.
As a real estate agent, you’re in a unique position to help your clients capitalize on the changing season and make smart real estate investments. So why not make this season one to remember?
For this article, top 1% real estate coach Krista Mashore has put together ten useful tips that will help you navigate your way through fall real estate marketing and transactions with ease.
Who is Krista Mashore?
Krista Mashore is a real estate coach and best-selling author who has been in the top 1% of coaches nationwide for 20 years. She holds a master’s degree in curriculum and instruction, as well as a passion for coaching, teaching, speaking and training.
She based her approach to helping agents and entrepreneurs gain massive digital footprints on step-by-step processes that are easy to understand and implement. She hopes to help you “Become the Go To Agent in Your Space”.
With all that in mind, let’s take a look at some of Mashore’s best practices for selling a home in the fall.
1. Focus on Engagement Marketing
Engagement marketing is a great way to stay ahead of the competition. With more people looking for properties online, it’s important to make sure your listings are visible on all platforms and have engaging content that will attract potential buyers.
Utilize quality photos, videos and virtual tours as well as targeted ads and social media campaigns to ensure maximum visibility for your listing. Fall foliage is sure to make a home look more inviting and cozy, so try to make that visual content right now.
2. Utilize Facebook Advertising
Facebook advertising is a great way to broaden your reach and target potential buyers. Utilizing targeted ads can allow you to hone into the exact kind of buyer you are looking for, whether they’re first-time homebuyers or experienced investors.
Also, be sure to use demographics and interests when setting up your ad campaigns so that you know who exactly is seeing your listings. Some of the best buyers to target in the fall are families with young children. They’re going to be looking for a safe place to go to school and spend the holidays, so definitely tailor your listings to them right now.
3. Invest in Automation
Fall is a time when lots of people start getting sick, either from the cold weather, seasonal illnesses, or allergies. That’s why it’s important to have an automated system in place for your real estate business.
This will help ensure that you handle all transactions in a timely manner and without any major errors. Automation can also reduce the amount of time you spend on administrative tasks, freeing up more time to focus on marketing and sales activities.
4. Work on Your Branding
Branding is an essential part of a successful real estate business. Your branding should be recognizable and make potential clients remember your services when they’re ready to buy or sell. Fall is the start of the holiday season, so take advantage of that when making content.
Investing in professional photography, videos and other visuals can help you create an identity that will set you apart from the competition. Creating fresh, seasonal content for your website and social media platforms regularly can help give potential buyers the information they need while also keeping them engaged with your brand.
5. Network With Referrals And Events
The fall season gives you plenty of opportunities to build your network. Fall events are a great way to make connections with other agents and potential buyers. If you can, plan fall-themed parties for clients and prospects to get them excited about working with you and the area they could be living in.
You could plan a trip to a nearby apple-picking farm, or have a trick-or-treat tour of houses in your area. The possibilities are only limited by your imagination.
Another great networking tip is to ask previous clients and colleagues for referrals. Ask them if they know anyone who has an interest in buying or selling a property now or in the near future. A party or event is always a great place to find new friends in the real estate business.
This will help build relationships with people who could potentially become repeat customers down the line, making referral-based marketing an invaluable tool in real estate sales.
6. Optimize Your Content
As we enter the colder months, more people want to stay inside and scroll through social media. This makes it the perfect time to ensure your content ends up on their feed through optimization.
Optimization involves tailoring your posts to reach a specific audience and making sure the content is in line with their interests. This means using hashtags, tags, keywords, etc. that will get your content to the top of peoples’ pages.
By optimizing your social media posts, you can ensure that more people see your listings and increase the chances of getting a sale. And you don’t have to be a tech-wiz to optimize. There are plenty of services, like Searchific, that will optimize your content for you.
7. Read Up on The Best Real Estate Agents
Fall is a great time to cozy up with a book, so why not make your reading productive? Even the best real estate agents are still learning from other community market leaders. Mashore coaches others and writes her own books, but she still reads others’ work and has a coach, too.
Reading up on the best real estate agents can help you stay ahead of the current market conditions and ensure that you’re working smarter, not harder. You can start by reading the first chapter of Krista’s book, Sell 100+ Homes, for free at her website KristaMashore.com. Or, if you’re more into audio learning, you can listen to her podcast.
8. Get Creative For Open Houses
Open houses have always been an important part of selling a property. During fall, it’s especially important to make sure that you are getting creative with your open house strategy.
Try to add outdoor elements such as fire pits and fall flower beds to make the home more inviting for potential buyers. Offer refreshments such as hot cider or pumpkin bread and create a warm ambience with music and lighting. You can even have your open house be a costume party for Halloween.
And this doesn’t just translate to open houses. The digital marketing videos mentioned above are a great opportunity to showcase your creative touches. If you plan a special open house, make sure to film, take pictures and post about it.
9. Prepare For The Cold
Fall weather brings colder temperatures and shorter days. Preparing for this change can help make sure your property is ready for people to live in during this time. Make sure to check all windows, doors and external areas of the house for any damages that could affect its insulation or energy efficiency.
Additionally, it’s a good idea to create a maintenance list that includes things like clearing gutters and chimneys, sealing cracks in walls and foundations and checking heating systems. All of these things will help you get ahead of any potential issues that will reveal themselves in the winter months.
10. Have Fun
Lastly, it’s important to remember that real estate is really a fun venture for both you and your clients. Fall can be an especially exciting time of year for buyers and sellers. Don’t forget to enjoy the process and have fun.
Reflect on the successes you’ve had for the last three quarters of the year and use that momentum to propel you into the final quarter.
Learn More With Mashore
By following these real estate tips for Fall from Krista Mashore, agents and entrepreneurs can gain a massive digital footprint and position themselves to capitalize on the changing season. But what about when the season changes again?
Well, there are plenty of ways to keep up with Krista and learn her helpful tips from the comfort of your home. First and foremost, you can find tons of resources at her website, KristaMashore.com. There, you can find free resources and articles like this one to help you discover the “Unstoppable Agent” in you.
Krista also has a presence on Facebook, Twitter/X, Instagram, YouTube and LinkedIn. You’ll find tons of tips and exciting info about the real estate market on every platform. Plus, you’ll get to see what a successful social media marketing strategy for real estate looks like right from the source.
Another great way to learn from Krista is through her podcast, Fired Up with Krista Mashore. You can listen on Apple Podcasts, Spotify and Google Podcasts. Episodes contain interviews and tips like these that are sure to help you boost your real estate presence wherever you are.
Remember, as Krista says – Great Agents and Lenders Are Not Born, They Are Taught!
