How do you use Instagram Reels for your business? First of all, you can use them for just about anything, tips and tricks and hacks, something you discovered today. You can use Instagram Reels for people to get to know you. What happened was Ticktok absolutely blew up! So Instagram decided that they wanted to kind of emulate and follow what Ticktok was doing. Enter Instagram Reels…
What Are Instagram Reels?
Instagram Reels are short, digestible videos that can do anything for your audience. It can educate them. It can entertain them. It can excite them. It can engage them. You can do pretty much anything in these videos for content, but keep it focused on one question.
What's one of the most common questions that you get asked? Just one question that you get asked all the time. Can you get that out there and answer it in a 30 to 45-second blurb? That would be what you use Instagram for. Did something really cool and exciting and fun happen to you during the day or with your family? That would be something you could do an Instagram Reels.
When To Use Instagram Reels?
Are you eating an absolutely wonderful dish at an amazing place that could be something you could do an Instagram Reels for? If you look at Instagram Reels you're going to see that people are funny on there, some are serious. They use them for all different types of things. But the whole idea, whether it's Instagram Reels or any other type of social media source, is that you're giving value, you're making people laugh, you're educating them, you're entertaining them.
And while you're doing that, you're absolutely developing a relationship with them. You are bringing them into your world. When you do that, you're breaking down their barriers. You're positioning yourself as the expert, and they're just getting to know you. You want to get them to know you so that you will be able to develop a relationship with them and you're more likely to convert them because people want to do business people they know, like, and trust.
That's what you use Instagram Reels for. For example, I can do a video right now on how to use Instagram Reels. Just make sure it's nice, nice and short, and sweet. You've got to make sure that the video is between 30 seconds to a minute tops. That's how long Instagram Reels can be. It's different with Instagram stories. Instagram stories is more like your own personal little soapbox opera where you can talk about your life and tell anything and everything that's happening. But Instagram Reels are more for specific types of things.
Be Helpful and Get Your Point Across
You literally are trying to get a point across. You're trying to teach or show something. You're trying to exhibit something. For example hack's, tips, tricks, comparisons, what's working, what's not working, what to do, what not to do. Problems that you face, problems your clients face, solutions to things etc. What are the answers? How do you make their life easier? That's exactly what you utilize Instagram Reels for.
Hopefully you found this helpful. I help agents, professionals, coaches and consultants absolutely dominate their industry utilizing social media and video. I help get you exposure to the masses not organically but paid so it happens in much, much quicker. If you are interested in finding out more check out all of my free resources right here on the website!
