In 2023 and beyond, the real estate market will vastly differ from today. But, with the help of a well-thought-out marketing plan, you can stay ahead of the curve and ensure success in the future.
The real estate industry has been experiencing a digital transformation in recent years, so how can you ensure that your real estate marketing plan will stand the test of time?
And with all this technology rapidly changing, the real estate market is constantly evolving to keep pace. For example, virtual tours, social media, and online listings have become the norm.
However, with more changes on the horizon, it's essential to future-proof your marketing strategy.
What Is Real Estate Marketing?
To understand how to future-proof your business, you need to understand the fundamentals of real estate marketing.
Simply, real estate marketing promotes and sells properties to potential clients and buyers through various marketing strategies and tools.
It involves identifying and targeting the right audience, creating effective marketing materials, and utilizing powerful digital marketing techniques to elevate the presence of properties in the market.
Why Is It Important to Future-Proof Your Real Estate Marketing Plan?
Look, with changing demands, rising interest rates, continuing to climb inflation, and lower inventory, keeping up with the market can be challenging, especially for potential buyers and sellers that aren’t experts in real estate like you are.
In the fast-paced world of real estate, it is crucial to stay ahead of the curve if you want to succeed, and one way to ensure that you are always ahead of the game is by future-proofing your real estate marketing plan.
This means being proactive and adaptable to the ever-changing real estate market and keeping up with the latest trends and technologies.
A solid real estate marketing plan can help you stay relevant and competitive in the market, which is essential for attracting and retaining potential clients and maximizing business opportunities. By anticipating shifts in the market and being ready to adapt, you can ensure that you are always at the forefront of your industry.
A famed college basketball coach, John Wooden of UCLA, said, “Failure to prepare is preparing to fail.”
Failing to have a solid plan in place can have dire consequences, including losing potential clients and missed opportunities to grow your business.
Unfortunately, many real estate professionals have learned this the hard way. Just look at the number of people no longer in the real estate industry. They probably had an outdated marketing approach and failed to keep up with the changing times.
As a result, they fell behind their competitors and ultimately lost business.
On the other hand, successful real estate professionals have constantly evolved with the changing times, adapting to new technologies, trends, and marketing strategies.
They understand that a comprehensive 2023 real estate marketing plan is essential for staying ahead of the curve and achieving their business goals.
Having a future-proofed real estate marketing plan is critical for your success in 2023 and beyond. It allows you to stay relevant and competitive in the market, attract and retain potential clients, and take advantage of new business opportunities.
By keeping up with the latest trends and technologies and being proactive and adaptable, you can confidently position yourself as a market expert and lead.
Developing an Effective Real Estate Marketing Plan for 2023
Developing an effective real estate marketing plan for 2023 is crucial for your real estate business to succeed in the face of all the challenges we have in this ever-changing market.
Leveraging Powerful Tools and Strategies in the Digital Age
As I said earlier, staying ahead of the curve is essential for real estate marketing.
With consumer behavior constantly evolving, it's essential to have a comprehensive marketing plan incorporating the latest tools and strategies to stay on top of the competition. This is where a 2023 real estate marketing plan comes in handy, as it allows you to leverage powerful tools like video and Artificial Intelligence as part of your strategies.
One of the most effective tools in a 2023 real estate marketing plan is digital marketing.
As technology advances and the world becomes increasingly digital, it's crucial to have a strong online presence. This can include everything from search engine optimization (SEO) to social media marketing, email campaigns, and video marketing.
These digital marketing strategies allow you to connect with potential buyers in new and exciting ways, display your unique value proposition, and reach a wider audience.
Incorporating video content is another crucial element of a 2023 real estate marketing plan.
Prospective clients prefer visuals over text-based content, like video text messages, especially regarding prospecting or property listings.
Other essential tech tools and strategies to consider include virtual tours, drone footage, and 3D imaging can be used to showcase your properties in a more engaging way than traditional photographs.
Another critical area to focus your marketing is social media. Another word for using social media is to create social proof.
Social proof is also a powerful tool in your real estate marketing strategies. Utilizing previous clients to highlight their positive experiences can boost your reputation and encourage potential customers to trust you.
Another powerful strategy is influencer marketing, where you partner with influential individuals or organizations to endorse your brand and attract a wider audience.
To maximize the impact of your 2023 real estate marketing plan, you must define your goals and your target market carefully.
This will help you create tailored marketing materials that appeal to your specific audience, ensuring that your marketing efforts and dollars are well-spent.
Finally, remember to stay current with the latest real estate marketing trends and continuously develop your marketing skills to stay ahead of the competition.
Taking time to set out your goals and how to achieve them by reverse engineering them is the best step to succeed. And like any trip you take, having a road map and a plan is the most crucial first step.
Getting Organized
The first step to creating a successful and effective marketing plan for your real estate business in 2023 is to get organized.
This includes assessing your current strategy, goals, and resources and looking at the competition. In addition, you should do a SWOT analysis for your business and market every year, which will let you see holes in your business and areas for improvement and showcase your strengths to help you find more opportunities.
Take stock of what you have and evaluate how it’s working for you so far and once you’ve done an overall assessment, it’s time to start planning for the future.
Creating a Strategy
The next step in future-proofing your real estate marketing is to create a strategy that will carry you through 2023 and beyond.
You’ll want to include specific goals, target markets, messaging platforms, and more. When creating your strategy, it’s essential to be realistic about what you can achieve and how quickly you can achieve it.
Flexibility is also essential, as the market and your customers may change over time.
Implementing Your Plan
Once you’ve created a strategy and plan for 2023, it’s time to start implementing it.
This includes creating a budget, researching potential advertising platforms, launching campaigns, analyzing results, and more.
The key is to test, measure, and adjust your strategies as you go along to ensure you’re getting the most out of your efforts.
Staying On Track
Finally, staying on track with your 2023 marketing plan is essential by regularly reviewing progress and adjusting your strategy as needed.
This will help ensure that the plan works effectively and that you stay ahead of the competition.
By following these steps, you can create a successful and effective marketing plan for your real estate business in 2023.
With a solid strategy, you’ll be well-positioned to make the most of the opportunities that come your way.
Get Outside Help: Finding A Coach To Guide You
Real estate coaching can help realtors get organized in several ways.
First, a coach can help you create a system for tracking your leads and clients on top of your work and ensure that you are following up with potential clients in a timely manner.
Second, a coach can help you develop a system for managing your time. This can help realtors avoid feeling overwhelmed and stressed, and it can help them make the most of their time.
Finally, a coach can help you develop a positive attitude and a strong work ethic. This can help you stay motivated and focused to achieve your goals.
Here are some specific areas in which having outside help from a real estate coach will boost your business in 2023 (and beyond):
- Create a system for tracking leads and clients. This could involve using a CRM system, a spreadsheet, or even a simple notebook.
The important thing is to have a system in place to easily track who you've contacted, when you last contacted them, and their next steps. - Develop a system for managing your time. This could involve using a time-tracking app, blocking off time in your calendar, or setting aside specific times each day for certain tasks.
The important thing is to find a system that works for you and helps you stay on track. - Develop a positive attitude and a strong work ethic. This is the most important tip of all. If you're motivated and focused, staying organized and successful in real estate will be easier. So make sure to stay positive, work hard, and never give up!
If you're a realtor who is looking for help getting organized, real estate coaching can be a great option. A coach can help you develop the systems and habits you need to be successful.
Creating A Solid Foundation
With the help of a real estate coach, you can overcome many of the challenges the real estate industry has gone through in recent years.
To stay ahead of your competition, it’s essential to create a solid foundation, especially digitally, as a crucial step in future-proofing your real estate marketing plan for 2023.
In today's digital age, ensuring your brand has a strong online presence is crucial. This can be achieved through website development, social media engagement, and email marketing campaigns.
There are 6-areas to focus your attention on future-proofing your marketing and your business for 2023 and every year after. The point of using these 6-tactics is to increase awareness about your services while also being seen as the go-to local real estate expert.
The 6-tactics to focus your marketing on to future-proof your business are:
- Short videos
- Intent-Based SEO
- Build long-lasting relationships
- Provide exceptional customer service
- Social responsibility
- Social media
The goal is to create systems that don’t require a lot of your time to utilize and benefit your business by finding new potential clients to work with.
1. Short Videos
Agents must embrace short videos as part of their branding and online presence to stay ahead of the competition.
Through video content, real estate agents can showcase properties or capture memorable moments associated with a home sale to generate more interest and attract potential buyers.
Videos have taken over social media in 2022, which will only continue in 2023. With the rise of TikTok and Instagram Reels, users prioritized fun clips and videos over traditional designs.
This viral shift even prompted Meta's algorithm to favor video content more than ever before. As a result, by the year's midpoint, nearly all significant brands implemented some form of video marketing into their strategies.
While people may have already dipped their toes into video creation, there's always something new to learn. So even if you just purchased your first tripod set or are about to create your first TikTok profile, don't fret – there's no better time to get started!
If video trends remain in vogue, you'll always be one step ahead when keeping up with social communication rules.
Furthermore, you should generate content that can be easily consumed on the go, such as short videos showcasing your properties or virtual tours.
These types of content can quickly capture your audience's attention and provide valuable information about your properties. You can also use social media platforms such as Instagram and Facebook to share short videos and virtual tours of your properties.
This will enable you to reach potential buyers where they are most active and build a strong presence in their minds.
2. Intent-Based SEO
Agents must also understand the importance of intent-based SEO, using language-specific phrases related to what people are searching for online.
By focusing on the questions potential customers might be searching for, agents can optimize their websites and landing pages for visibility.
Being seen as the go-to local expert is one thing. Being found when people look for services like yours is another altogether.
Focusing on creating content for your website, blog, and social media pages that answer the questions and types of things your prospects may be searching for will position you and your content at the top of local search pages.
3. Build long-lasting relationships
Real estate is all about building long-lasting relationships. One way to enhance relationships with current clients is to connect with influencers and ambassadors willing to promote their services through word-of-mouth and social media platforms.
Influencer marketing has become increasingly popular in recent years since influencers provide their followers with inspiration, recommendations, and valuable insights into their chosen field and maintain that trust over time.
This trust amongst followers is invaluable and makes using influencers for marketing a powerful tool for businesses.
4. Provide exceptional customer service
Additionally, providing an excellent customer experience is an essential key point in any successful marketing strategy, as people rarely forget good service once they’ve experienced it.
As competition intensifies in the market and customers become increasingly time-conscious, customer experience should be a significant strategic objective for businesses. In today’s do-it-for-me era of food delivery and mobile apps, customers are unlikely to tolerate sloppy customer service or inefficient communication.
Companies have gone to great lengths to meet their customers’ needs and expectations, but they can now go further and focus on improving customer experience in 2023.
One of the most effective methods for creating positive relationships and fostering loyalty with customers is personalized conversations.
By providing personalized emails and messages addressing individual preferences, companies show appreciation toward their customers, encouraging future brand commitment.
Furthermore, online marketing tools such as personalization tags or automation software can make the experience smoother for both parties while saving time with automated updates.
Taking advantage of this technology is a must for real estate agents looking to stand out from their competitors.
5. Social responsibility
Social responsibility is becoming ever more prevalent in digital marketing strategies too – from sustainability initiatives to corporate contributions – promoting ethical practices often attracts customers who want to support businesses with moral values they believe in.
6. Social media
Platforms such as Facebook, Twitter, and Instagram have become so common that you must have an imprint on them to be relevant. Social media gives you a direct link to their target audiences and an even more extensive reach. In addition, such platforms possess powerful features that make it easier for any business—large or small—to get the word out about their products and services.
By building a social media presence, you can directly engage with your clients in fun and creative ways. Some fun ways to engage your prospects are to create polls, quizzes, contests, stories, and sponsored posts that can bring attention to their brand.
You can showcase what makes you unique through these tactics while capturing more potential leads.
