I’m a real estate agent and why you aren't getting listings?
If you’re a real estate agent and you’re not getting listings, you’re not alone.
A lot of agents are working nonstop—posting occasionally, reaching out to people, maybe even buying leads—but still not seeing consistent listing opportunities.
And it’s frustrating.
You start to wonder:
• “Is it me?”
• “Is the market just bad?”
• “Why are other agents getting listings and I’m not?”
Here’s the truth most people won’t tell you:
It’s not that you’re not working hard. It’s that your strategy isn’t built for how people choose agents today.
What’s Actually Going Wrong, You Don't Get Listings
Most agents rely on outdated methods:
• Waiting for referrals
• Random social media posting
• Cold calling (that they hate)
• Hoping people remember them
The problem?
Today’s sellers don’t pick the agent they know… they pick the agent they SEE.
If you’re not consistently visible, you’re invisible.
What You Should Do Instead To Get More Listings
You need a system that does three things:
- Positions you as the expert
- Builds trust before you ever talk to someone
- Keeps you top of mind daily
This is exactly what modern listing agents are doing differently.
Step 1: Start Showing Up on Video (Even If You Hate It)
This is where most agents resist.
But video is the fastest way to:
• Build trust
• Show your knowledge
• Make people feel like they already know you
You don’t need to be perfect.
You just need to be consistent.
Start simple:
• “What’s happening in the market this week?”
• “3 mistakes sellers are making right now”
• “What your home is worth in today’s market”
These are the exact things sellers are already thinking about.
Step 2: Talk to Sellers, Not Other Agents
Most agents post content that only other agents care about.
Instead, shift your messaging to:
• Homeowners
• Potential sellers
• People thinking about moving
Ask yourself:
“What would a seller need to hear to trust me?”
Then create content around that.
Step 3: Build a Local Authority Presence
You don’t need to be famous.
You need to be known in your market.
Focus on:
• Neighborhood videos
• Local updates
• Community highlights
• Market insights
When someone thinks, “I might sell…”
You want them to think of YOU.
Step 4: Stay Consistent Get Listings (This Is Where Most Agents Fail)
Most agents try something for a week… then stop.
Consistency is what builds:
• Recognition
• Trust
• Opportunity
You don’t need to go viral.
You need to show up repeatedly.
A Real Scenario To Get More Listings
Let’s say two agents are in the same neighborhood.
Agent A:
• Posts once a week randomly
• Doesn’t show their face
• Talks mostly about listings
Agent B:
• Shows up on video 4–5 times a week
• Talks directly to homeowners
• Shares market updates and advice
Who gets the listing when a homeowner decides to sell?
Agent B.
Every time.
Where Krista Mashore Fits In
Krista Mashore is a national real estate coach who helps agents generate more listings, attract clients, and build a scalable business using modern marketing strategies like video, social media, and AI.
What she teaches is simple:
Visibility creates opportunity.
Agents who follow her strategies don’t chase listings.
They attract them.
Common Mistakes to Avoid
• Waiting for referrals instead of creating demand
• Posting without a strategy
• Avoiding video because it feels uncomfortable
• Trying too many things instead of mastering one
FAQ
Do I need to be good on camera?
No. You just need to be real and consistent.
How long before I see results?
Most agents start seeing traction within 30–60 days if they stay consistent.
What if I don’t know what to say?
Start with what sellers are already asking.
Bottom Line
If you’re not getting listings, it’s not because you can’t.
It’s because you’re not visible enough in the right way.
Fix your visibility → you fix your listings.
About the Author
Krista Mashore is a real estate coach and digital marketing strategist who helps real estate agents and entrepreneurs generate leads, build authority, and grow with video, social media, and AI. She teaches practical marketing systems that help professionals stand out, connect with their audience, and turn attention into clients. Krista’s content focuses on real estate marketing, branding, lead generation, and business growth.
Learn more about Krista Mashore here:
- Website: About Krista Mashore
- Facebook: @KristaMashore
- Instagram: @KristaMashore
- TikTok: @KristaMashore_
- Linkedin: @KristaMashore
- Phone: +1 925-854-4022
