Profiling and Retaining Prospective Clients With Cody Butler

Profiling and Retaining Prospective Clients With Cody Butler

Posted on September 16, 2020 by

Get ready to be F.I.R.E.D U.P! Because today we have Cody Butler, all the way from Australia! He is the author of the best selling book “The 90 Day Marketing Plan”. We will talk about how to profile your prospective client and what actions to take after profiling your prospective client. Sit back, relax, and enjoy the show!

Check out my “F.I.R.E.D Up” playlist with more interviews!

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Click here to listen to this interview

Krista:

Hey everyone. Are you ready to be fired up, because I sure am. We’ve got a guest today that’s going to be talking all about marketing. So, if you’re ready to learn about marketing and how to accelerate your business to stand out, then this is the show for you. So sit tight, get ready to be fired up, and I’ll see you in just a few seconds.

Hi Cody. How are you? Thank you so much for being here. I’m so excited. You are from Australia, so I know it’s a totally different time where you’re at. Thanks for being on the show.

Cody:

Oh no. Thank you for having me here. I appreciate being on the show with somebody as fabulous as you Krista. So thank you.

Krista:

Oh, you’re funny. So tell us a little bit about what you do. I know that you specialize in marketing and that’s what I love, and I love people to talk about their specialties and their genius to add as much value to the audience as possible. So the stage is yours, my friend.

Cody:

Yeah, look. So, marketing is the money part of your business, so most people start a business thinking that they’re going to get satisfaction, they’re going to combine their passion with their income and have the dream situation. But what they fail to understand is that no marketing equals no money. Great marketing equals great money. Poor marketing equals poor money. And that’s the part that’s missing in most people’s businesses. They understand what they do and they understand how to get the results, or the outcomes for the people that they’re working with, but they don’t understand how to get bums on seats and get people through the door. So, that’s where I kind of sit right there is helping businesses bridge that gap between them being great at what they do, and then actually delivering that value to the real world.

Krista:

It’s so true. I mean, most professionals go to school, they get their degrees, they spend all this time and they’re so excited, they want to save the world and help everyone. And then they get out there and it’s like, “Okay, great. How do I get clients now?” So give us some strategies and some tips. Like if I was a business coming off the streets, let’s just say a service provider, a doctor, attorney, lawyer, CPA, accountant, mortgage professional, real estate agent, what kind of advice… And that was kind of broad there, but just service providers in general, what kind of advice would you give them and where would you start?

Cody:

Yeah, so I’ve worked with lots of dentists, for example, so I know a little bit about dentists and I can tell you, after four years of medical school, they literally have two days of marketing training, literally two days of marketing training. Any professional, really, they come out of the institution that they’ve been trained in and that institution has probably trained them very effectively to deliver the service that they deliver, but they just don’t know how to actually bridge that gap.

So, the big thing is, you’ve got to understand what business that you’re in. Most businesses owners have no idea. And I’m not talking about the Ray Kroc example where it’s like, what business is McDonald’s in? Real estate. It’s like, a dentist, for example, what business is a dentist in? Well, the answer to that question, the dentist is in the business of marketing and dental care is his product. Most people confuse products for the business that they’re in. If you’re in business and you’re trying to make money, if you’re trying to achieve financial freedom, you’re in the business of marketing.

Krista:

Oh, I love that! I’ve never had anyone put that into perspective the way that you just did. And that is so true. Say that one more time, because it just really resonated with me and I want the audience to hear it.

Cody:

Yeah. So, you’ve got to understand that if you’re in the business of marketing and if you’re a chiropractor, fixing people’s backs is your product. So, when people go talk to a chiropractor and say, “What business are you in?” The chiropractor will say, “I’m a chiropractor.” Or the dentist will say, “I’m a dentist.” No, that’s the product you deliver. You’re in the business of marketing.

Krista:

Yeah. You can’t have a business if you can’t market.

Cody:

That’s right. So, I mean, over the last six or seven years… I mean, I see behind you, you’ve got a bunch of Two Comma Club awards so you’ve obviously done lots of stuff in lots of areas, but you’ve been in one business, you’ve only been in the business of marketing. You’ve just changed your product.

So, I’ll go from software to coaching, to done-for-you services, to being an author and it’s like, all of those are just products. People go, “Oh, you change so much.” And I’m like, “I’ve been in the business of marketing for 10 years. I haven’t changed my business in 10 years.”

Krista:

Oh, that’s so true! And the business, it’s marketing, that’s all it is. It’s just like, “Man!”. Okay, so you’re in the business of marketing. So, great point, a dentist comes out, they’re so excited to go serve, they’ve gotten all of this education and they just have nowhere to start. What are they even taught to do? I mean, nothing. I mean, they expect business just to come to them.

Cody:

Exactly, right. They start their marketing, they just do that best. I mean, it’s like they’ve just been dealt a crappy hand of cards, they’ve just spent all that money and time on med school and then they just pushed out and they’re beautifully equipped to drill holes in teeth but they’ve got no skills whatsoever to get people in. So a good example would be with dentists, like a slogan that changes dentists businesses are, “Eat, live, and smile pain-free.” That was a slogan I came up with increased response rates, increase conversion rates, just massively off the chart because that’s what people want from a dentist. They want to eat, live, and smile pain-free.” That’s it. And [crosstalk 00:11:25].

You can ask the question, “What would it mean to eat an apple?” And that’s enough for somebody to spend $25,000 on a surgery. “What would it mean for you to be able to eat an apple?” Or, “What would it mean for you to be able to smile without feeling self-conscious?” That’s enough to get somebody over $25,000 hump. Whereas the dentist just sat there going, “We’re going to use titanium inserts and we’re going to use this and that.” And it’s like, “Who cares?”

Krista:

Nobody cares. Yeah. “What’s the outcome?” So, you just got on a really good point, really understanding who your client is and understanding what their pains are and how you solve their pain. So, identifying who your client avatar is, living the life of that client avatar, getting into their world, knowing everything about them. And then being able to understand how to create content and copy that messaging actually speaks to them.

And I’ve always been told marketing is attraction. So basically, when your marketing it’s just that it’s attraction, and sales is persuasion. So we need to be able to attract the right audience, and then we can persuade them, and we gain sales by that, by making sure that we are answering their… Effectively having answers and solutions to their problems. So tell me, if I was a dentist, what would your advice to me be? Where would I start?

Cody:

Well, you’ve got to figure out what people really want.

Krista:

How do I do that?

Cody:

Well, a good place to start is asking them.

Krista:

Okay. How do I ask them?

Cody:

All right. So if I say, “Look, if we were to work together, Krista, if I was a genie, you could rub me and I’d come out and give you one wish, what would that wish be? If we worked together and we could achieve one big outcome, solve one big problem in your business, what would that be?”

Krista:

I want more customers. I don’t want leads, I want more customers, more actual…

Cody:

So now we’ve got that and now we start to peel the onion. I call it peeling the onion. Why do you want more customers?

Krista:

Well, I want to serve more people, obviously make more of an impact, make more of an income.

Cody:

And why is that important to you?

Krista:

Because then I have more flexibility, more financial freedom, and time, and I can do what I want and also be more of a philanthropist.

Cody:

And what are you going to do with that freedom and time?

Krista:

I’m going to spend more time with my family and I’m going to volunteer more and go on vacation more and actually be able to enjoy myself while doing it.

Cody:

So that’s what you want. You don’t want clients.

Krista:

Yes. I want to be able to go on vacation and relax.

Cody:

Clients are a necessary evil.

Krista:

Yes. Because sometimes they make it worse. Just kidding.

Cody:

Clients are a headache. Clients are hard work, clients are going to take freedom from you and take time from you. So you don’t want clients, you want freedom. And so, if I was talking to you in terms of it’s like, “Hey, if we could create you more freedom, if we could get you more time with your family, if we could get you more time off, and time on vacation, and we could do that in a way that grows your business and you don’t have to deal with the downsides such as customer service and all that stuff. Is that something you’d be interested in?”

Krista:

Yes, it is, Cody. But I think that sounds like a bunch of BS. I’m just being your client.

Cody:

If I’m just talking about clients, say, “Hey, we’re running a Facebook campaign.” It’s like, well, how does that differentiate me from the thousand other people that have offered you a Facebook campaign in the last two weeks?

Krista:

It doesn’t.

Cody:

That’s right. It’s like I said, the phrase that changed everything for the dentist that I worked is, “Eat, live, and smile pain-free.” That’s what they want, people want to be pain-free. So, if you’re talking about, “Hey, get an [inaudible 00:14:50] or get an arch or get a root canal or whatever.” It’s like, “That’s pain.” A root canal is pain. That’s not [crosstalk 00:14:56]-

Krista:

What are the benefits, not the stuff. Okay. So then, now that we know that we need to give clients what they want, solve their problems, how do I go about doing that? What would your solution be about how do I go about doing that?

Cody:

Well, first you want to find your highest priority. You want to find buyers that prioritize your service. So, I’ll give you an example that I use it in my book, The 90 Day Marketing Plan. With the dentist, the best target market is women over the age of 45. But if you take a woman that’s 45, single, and in the dating market, and her poor teeth are stopping her from achieving her soulmate, which she desperately wants, versus a mother of three who the money that would go in dental implants, she’s got a van for the kids, [inaudible 00:15:46] school fees, all that kind of stuff. It’s like, “Who’s going to prioritize that surgery. Who’s going to prioritize their expenditure?”

Krista:

I can tell you, when I was single and 33, I got my whole teeth done. I was like, “Yeah, I’m single and I’m hot. I need to fix this grill of mine.” These chiclets needed to be fixed, I fixed them.

Cody:

That’s right.

Krista:

I didn’t do what I was mom. I waited till I was single, so the answer is when you’re single.

Cody:

That’s right. So what we do is we could advertise anywhere, but we advertise on dating sites. We target women over the age of 45 on dating sites.

Krista:

Smart.

Cody:

Because guess what? They’ve prioritized that in their expenditure. A mother who’s 45, who’s got three kids. I could show that ad to a 45 year old mother and a 45 year old single woman, and both will booking with the dentist for a consultation. So I can go, “Hey, look, consultation, consultation.” Both consultations cost 50 bucks in ad spend or whatever. But one of them’s far more predisposed to buy than the other. And in any given market, no matter what you’re dealing with, there are people that are predisposed to buy that they’re ready to buy right now, they’ve prioritized that expenditure, versus people that are just interested and they’re going to spend, but maybe not today, maybe it’s going to be next week, next year, something like that. So you got to figure out who’s prioritized expenditure towards what it is that you do.

Krista:

I love that. So knowing who your client avatar is and knowing what their priority is, who is most likely to buy and why. And then that way you can then identify your targeting features to go after on Facebook or these different sites that you’re marketing on. Oh, that’s great. I love that. Like prioritizing who is more likely to buy. Great. Cody, I love it.

Cody:

At the end of the day, if we can define our audience, we can find our audience. Most people have got no idea who that audience is. So it’s like, how can we target… Now, I believe you can have anything you want. But you got to know what you want, and I’ll talk to business and I say, “What do you want?” And they’re like, “Oh, I don’t really know exactly.” And I say, “Well, you’ve got it. That’s what you’ve got. You just said, “I want indecision and confusion.” And that’s what you’ve got.” Get some clarity, get some focus and that’s going to start to show up.

Same in your marketing, if you can define your audience, you can find your audience. And the most important step is the step that everybody throws out the window. Define your client, create your client avatar, and people are just like, “Just throw it out. I’ll just go run some ads or whatever.” It’s like, “Yeah. Well, just give me your money and save yourself the pain of running those ads because you’re not going to make any money.”

Krista:

Yes. Especially when you’re going after a large… Okay so, I’m totally being selfish right now. All right. So, I am right now creating some funnels to go after real estate agents. I want to really grow my organization through EXP because I’m with EXP now, and I totally believe in the model. I love it. And I already go after, as you know, real estate agents and local professionals, but I teach digital marketing strategies. But now I’m going after a specific type of agent that wants to build passive income.

So one of the features of EXP is the ability to build passive income by building your own organization, we call it compensation for contribution. And that’s by having people come in underneath you and you support one another to help the business grow. Now, what would my targeting be specifically to that? Who would I… I’m thinking, now that you just said that, okay, I want to go after people that are probably 50 and older, because they’re thinking about retiring. They’re thinking about, “Man, I don’t have any retirement saved. I can’t ever retire. I don’t have any 401k.” And this is an opportunity and an ability for them to do that. So that would be one of the things that I would consider. What else would I consider, Cody?

Cody:

Yeah. So, look, I’ll give you an example with dentists again, that would be applicable here. I mean, I don’t know your target market, but I’ll give you an example so you can kind of apply it. So, for me, I like dentists that have two or more units, two or more dental offices, because that shows me some business smarts. Anyone can start a business and run it to bankruptcy. Just takes less skill to do that. It takes a lot of skill… If someone has started a business and doubled that and tripled that into multiple locations, they’ve got a sales process, they’ve got ambition, they’ve got business smarts, and they understand the need of advertising. So, I’ll send out a direct mail letter to dentists and it’ll say like, “Hey, Mr. Dentist, if you own two or more dental locations, this might be the most important letter you’ve ever read.”

Krista:

Very targeted. And you know that they have [inaudible 00:20:00]. Now you’re actually still sending out snail mail?

Cody:

Yeah.

Krista:

Yeah.

Cody:

It kills it, man. It kills it. I’ll get a $2,000 a month client for 150 bucks.

Krista:

Really? And you know there’s lists that you can buy that their of dental offices, dentists that have two or more offices.

Cody:

Yeah. So look, it doesn’t take… If you’re targeting them, it doesn’t take a lot of effort. So 10 snail mails will produce a consultation. And it’s like, it’s going to take my VA 15 minutes to go on Google and find 10 practices that have two locations. Buying list is only necessary if your carpet bombing, we don’t carpet bomb. It’s like, it’s the sniper rifle versus the B52.

Krista:

So you’re going directly after… You’re doing research, sending these pieces directly to dentist that you know have two or more throughout the country. Wow. Great. And then-

Cody:

Yeah. And if the headline says, “Hey, if you own two or more dental locations.” Guess what it does, it grabs the attention of my target market and it disqualifies everybody else.

Krista:

Absolutely. The more your content speaks directly to the person on the other end, the more likely they’re to buy. Totally agree with that.

Cody:

So the question would be like, what are the really, probably, psycho graphical characteristics of somebody who’s pursuing financial freedom in your market? Do they own two or more offices? What are the psychographical-

Krista:

Oh god, no. Most agents don’t even own two or more homes. It’s difficult. Most don’t like, they’re at a point now where it’s like, “Hey, do you have more than $100,000 in your savings account so you can retire.” The answer is going to be… “If you don’t, click here,” kind of a deal. Let me show you how you can.

Cody:

Yeah. Because you got to think. When I get on the phone with a dentist that owns, say, five locations, well, by the process that I’ve just told you, A, I am not doing nearly as many phone calls to make the number of sales. B, they’re qualified. It’s like, I’m making much more money, I’m doing much less work because I’ve actually figured out the characteristics of my ideal client. So, we’d have to sit down and say, “What exactly are the characteristics of your ideal client? Where do they hang out? Or what kind of websites are they looking at?”

Krista:

And then you start marketing to those and putting in those interests and that type of thing into Facebook when you’re targeting them?

Cody:

Just off the top of my head, I’ll probably do double layer targeting. So it’s like I would talk to someone who’s a real estate agent and interested in Think and Grow Rich, or and interested in Rich Dad, Poor Dad. What kind of books are they reading? If they’re reading books [inaudible 00:22:29] pushing you to… Kind of talking about financial freedom and stuff like that, then that’s a good indication that, not only are they interested in financial freedom, that they’re actually proactively seeking that information out, which means they’re going to be more responsive than… You can say to anybody, “Hey, if I could help you get to financial freedom, would you be interested?” And the answer’s, “Yes.” But if you’ve got two people and one’s Rich Dad, Poor Dad, and one’s read, Think and Grow Rich, one’s read The Magic of Thinking Big or whatever, and the other one hasn’t read anything, both they’re going to say, “Yes.”

Krista:

Yes, exactly. So you’re really getting super, hyper, specific focusing on your ads.

Cody:

Yeah. And I ask questions too. So I call it emotional currency. I want to see emotional currency with clients before I talk to them. So for example, I was doing some stuff for, it was a biz op company and… Do you want to work from home? Everybody wants to work from home. But we asked the question, “Why do you want to work from home?” And someone goes, “Well, because I’m stuck at home with COVID and I’ve got nothing better to do.” Yeah, not much emotional currency there. Whereas another guy said, “Hey, I’m 52 years old, I’m a truck driver, I’ve just had a stroke, I’ve lost my license, I’ve got 30 years of work ahead of me, I’ve got a lot of life still to live and I need a way to work that’s going to work within the confines of my stroke.” That guy’s got emotional currency.

Krista:

Yes, absolutely. I love it. Okay. So you mentioned a book. So I want to know, what is the name because I want you to promote your book. What’s the name of the book that you have written so people can actually, kind of dive more deeper into this, The 90 Day Marketing Plan?

Cody:

It’s The 90 Day Marketing Plan, that’s what it’s called, and it’s a very confusing title.

Krista:

Yeah. I know. So, The 90 Day Marketing Plan from Cody Butler and you can get that on Amazon or do you sell digital copy of it?

Cody:

Yeah, there’s a digital copy. You can go to the90daymarketingplan.biz or go to codybutler.com and it’s on Amazon as well. So, I make it easy for people to do what I like for them to do, which is buy a copy of the book. There’s lots of ways you can buy it.

Krista:

Yeah, and then he can start targeting you and going after you, since he knows that you’re [inaudible 00:24:27] great people for him. Okay, so now you’ve identified your target market. You’ve identified the level of how ready are they, what’s their priority as far as buying, you’ve identified your messaging, their interests and such, what’s next?

Cody:

So now we reach out to them. Now we throw the bait into the water and go fishing.

Krista:

Okay, and do you do that [inaudible 00:24:51] you do that through Facebook ads and through [crosstalk 00:24:53] and then also snail mail?

Cody:

Yeah. So I use personally, it’s going to depend on the industry and so there’s no right or wrong way. “Is a hammer or a screwdriver better?” “What are you trying to do?” A hammer is a hammer and screwdriver is a screwdriver. It’s like, “Is Facebook or LinkedIn better?” “Well, what are you trying to do? That they’re both great.” So yeah, I use email, I use snail mail, I use Facebook, I use LinkedIn, I use Google ads, YouTube ads, anywhere I can find my target market, but I’ve been doing this for a long time, keep in mind, Krista, so I recommend starting out with just one and getting really, really good at just one. Just get really good at one because getting good at one is tough.

Krista:

Yes, exactly. I always talk about, learn, implement, master, repeat. Learn one, implement it, master it, go back and repeat it and learn it again. And then before you ever get to the next thing, then move on. But not until you’ve mastered the first. Absolutely agree.

Cody:

That’s right.

Krista:

That’s what we’ve done too. We’ve mastered Facebook. Now we’re dabbling with YouTube and the such, and we still put everything everywhere, but really, really know Facebook really, really well. Okay, so then, what kind of title then? For example, your copy. So on your ads, going after the dentist, let’s say. The dentist is going after the woman that’s dating, what would the copy be, what would the actual wording be on the ad, and what would the call to action be?

Cody:

Yeah. The best formula is how to get X without X, right. How to get what you really want without what you don’t want. that’s always the go to. So, how to lose weight without feeling hungry.

Krista:

Yes. I can tell you know Russell Brunson. You studied Russell, huh?

Cody:

Yeah. I’m a student of marketing, so yeah, I’ve studied lots of people but Russell’s up there for sure, I’m for sure a Russell Brunson fan, 100%. But that’s the go to. So, look, how to get X without X is a great one, seven ways to… So with the-

Krista:

Let’s go back on the how to get it. Because most people don’t… So, how to get the desired result, so how to get the smile of your dreams without costing you millions of dollars and tons of pain? On a broke budget.

Cody:

Yeah. How to get the smile of your dreams for less than $50 a week.

Krista:

Yeah, and pain-free.

Cody:

Something like that. And pain-free. Yeah.

Krista:

Okay. That’s what he meant when he said it, it’s like how to get X without Y in case you weren’t sure of it.

Cody:

Yeah. How to lose weight without feeling hungry, how to get in shape without exercising.

Krista:

Yeah. All those things that can never happen. How can you ever get in shape without exercising, right?

Cody:

Yeah. How to become financially free without taking any risks? How to start a business without taking any risk?

Krista:

Yes. Great.

Cody:

That kind of stuff.

Krista:

Great. Okay. So you help all businesses, correct, Cody?

Cody:

Yes.

Krista:

Yes, and different budget options that you’ve got?

Cody:

Yeah. So anywhere from the book starts at $5.60 up to whatever you want to give me.

Krista:

Okay, great. [crosstalk 00:27:44]-

Cody:

Yeah. So, I do one to one coaching, which is $60,000 a year, and I’ve got a $5 book and pretty much everything in between, depending on how much assistance that you’re actually looking for. Yeah, look, at the end of the day, Krista, the people will say, “Will this work for my business? Would that work for that business?” This is a mindset people have got to change. Marketing is psychology and it’s math. If you’re dealing with people, then this is going to work for you, and if you can count to 10, this is going to work for you. Marketing is psychology and it’s math. Those are the two skills that you’re going to need to really make this work for you.

Krista:

I could not agree with you more. It works for any business, no matter if business to business, business to consumer. Absolutely agree. I’m on your team with that. Makes total sense, and it’s just a matter of finding the right audience, finding out their pain points, figuring out who’s priority or not, getting out the right message, and going forward, and making sure that your marketing where they’re showing up so they are actually being visible and seeing you.

So, one more time, Cody Butler, you’ve been awesome. I appreciate the information, you’ve been so great. So to find his book, The 90 Day Marketing Plan, you can go to codybutler.com or go to the90daymarketingplan.biz, and go and get it. I’m going to go and get, I know that for sure. I love learning and I can tell that he speaks my language. So, the last minute advice and words for everyone listening, and you’ve been great, by the way, Cody.

Cody:

Yeah. Look, I give one piece of advice. The most impactful thing that I ever heard in a marketing educational situation was, I was at a conference 10 years ago and the speaker said, “You can strip me naked. You can take everything I own. You can throw me out on that street, outside this conference center.” And he goes, “This time, next year, I’ll be back on this stage and I’ll be a millionaire.” And he’s like, “Why? Because it’s what’s up here in my head.” He goes, “I know how to make money. I know how to market a business. And that’s financial freedom.” He’s like, “If you need to money to feel financially free, you’ll never be financially free. Freedom is the ability to know that no matter what happens, it’s your knowledge that’s going to bring you back to this position.” And that me like a ton of bricks right there. I’m like, “That’s right.” Marketing is the skill that’s going to allow me to be free, no matter what happens to me, I know I can find an opportunity, I know I can put it out there and, I know I can generate revenue from it. If you want to be financially free, that’s the skill you want to develop.

Krista:

It is the right mindset to know that, you’ll be okay always, just find the pain and solve the problem.

Cody:

And it’s simple. I mean, we’ve just covered it in a nutshell here, but there’s only five or six moving pieces to this puzzle. And once you get it’s, like I said, you’ve got a bunch of Two Common Awards behind you. You’re just taking the same cookie cutter formula and taking it to different industries. Once you know what to do, it’s easy.

Krista:

Yes. So great, such great advice, Cody. I totally appreciate it. I really appreciate you being on the podcast. I know you are busy. You got me fired up. I’m going to be ordering that book of yours, excited about it. Thank you for [inaudible 00:30:34] advise, Cody. Everyone, thank him for being here. It’s been wonderful. And as always, Cody, goodbye.

Cody:

Thank you so much for having me.

Krista:

And everyone, I appreciate your time. I know you’re very, very busy. Thanks for spending it with us, and Cody and I really appreciate it. And I will see you on the next episode of Fired Up with Krista Mashore. Make it a great everybody, smile, and remember, learning is great, but if you don’t implement, nothing happens and I’ll see you next time. Bye. Good job. I love it.

Cody:

Thank you.

Krista:

That was great. I love you because you speak my language, absolutely.

Cody:

Oh, it’s easy, isn’t it? I mean, I’m being serious, it’s like once you got the formula, it’s just a cookie cutter, you can go into any business.

Krista:

Yeah. It’s definitely a lot of work though.

Cody:

But tere’s no doubt. Yeah. There’s no question.

Krista:

It’s definitely a lot of work. It’s crazy. But I’m actually launching teaching this strategy to like all service professionals and everyone’s like, “Oh, that worked for me.” It’s like, “It works for everybody. It doesn’t matter what you do.” Well, thank you so much. I appreciate you. I’ve got my videographer here, Cody. Thank you. And sorry that I’m rushing. My dog, it’s been a crazy day and I have a 5:00 o’clock appointment so I’ve got an hour to record like four videos with him. But thank you for your time and we’ll get this up very, very quickly. If you need anything, let me know. I’m here for you and vice versa.

Cody:

Thank you. Yeah, I think I’m interviewing you next week, aren’t I?

Krista:

Oh yeah, I think so. I think we’re doing it on, I think it was Tuesday. [inaudible 00:31:56].

Cody:

Yeah. I don’t know the exact… I don’t look too far ahead into my schedule. It just freaks me out.

Krista:

[inaudible 00:32:02] me neither. He told. But what I do too, just let you know, is I put your… So your interview will be on mine. And then I also put my interview that you do on me on mine. So I always put every podcast that I’m on, I put that on my episode as well. So it’s like more cross promotion. So that’ll be good for you too.

Cody:

Yeah. Send me the links, man, because I’ll promote it. I’ll promote this for sure.

Krista:

Yeah. Just to let you know, [inaudible 00:32:19] helps you or not, but I always stick every podcast that I’m on, I put on my podcast. So it’s like an extra podcast for me and markets myself and then also markets the other person, so it’s been great.

Cody:

Thank you. I appreciate that. It’s been awesome.

Krista:

I’ll see you next week.

Cody:

Loved talking to you. Bless you, Krista.

Krista:

Bye, Cody.

Cody:

Bye.

For more of my interviews just visit https://kristamashore.com/category/interviews/

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