What are the ways you can use TikTok to grow your business and build your brand on social media? That's precisely what I want to talk about in this article. How you can take advantage of TikTok's 500 million monthly active users to grow your brand, create awareness, and ultimately grow your business. Let's talk more about TikTok and how it can be used for your personal business brand, and how you can post for excellent results.
Who Is TikTok For?
As you probably know by now, TikTok is one of the most relevant popular and trending social media platforms right now with again 500 million active monthly users after a year. The platform that used to be called Musically has evolved into a popular platform for a broader audience, not only music creators, and it's taken the world by storm. It's a fun platform where you can make looping videos with graphics overtop that have special effects.
Despite the age demographic being younger, it's okay. I'll explain why in a moment, but I do encourage anyone regardless of their age to use this service. Even though the majority of the demographic is younger, you can still get extraordinary results for your brand and your business with TikTok. Let's explore the benefits of TikTok for your business and personal brand.
Connect With Other Social Media
You can connect your Instagram account and YouTube channel directly. This is the first feature. It's really powerful because you can seamlessly drive traffic to a TikTok profile and then have people see that you've got a YouTube channel and an Instagram page and go straight to those platforms. It's fantastic for cross-pollination and growth between the three or you can just use two, for example. The fact that you can do that directly through the platform is really cool.
Having more active monthly users in a younger demographic actually does have positive outcomes. People are more playful and non-professional on this platform, and they simply don't care too much about it. For a lot of us especially in service-based fields, or any professional business, you always have to maintain a certain image on Facebook, Instagram, YouTube, etc. because a lot of other people of your age are going to be searching it might have a negative connotation. As long as you're on something like TikTok where everybody is being a little more open with their personalities and things, you can be that way too, which is extremely invigorating and actually quite liberating for you to be able to be yourself.
You Can Be Yourself
TikTok truly is one of the best platforms for you to be yourself. The Washington Post, for example, creates behind-the-scenes comedic skits with its employees on the platform. Then you can blend yourself in, being a bit funny, being a bit more open with your business to drive traffic, and it's a great way to just be free and have fun with social media, which is something that a lot of people struggle with. TikTok lets you just be yourself, which is hard for a lot of people when they're trying to find that balance between what they should post on social media and what others will think.
The Amount of Views is Huge!
It's also easy to get a lot of views on TikTok. The TikTok algorithm is a little weird, and not many people get it. Compared to the majority of other social media platforms, I've noticed and everyone else has noticed that you can actually boost your views pretty easily with it. Let me give you an example. You gain crazy followers and crazy exposure like nothing else on any other social media platform since they're limiting and restricting views because of new privacy laws. It's really exciting to see what's going on with TikTok because we can get in early on something like that.
What To Post On TikTok For Business?
I'd like to discuss what you can post for your business to grow your personal brand, drive awareness, and use TikTok as a marketing strategy going forward. The trending hashtags are there for a reason, so let's talk about them. Look at what hashtag is trending and make a video using that idea. Look at what other people are doing and do it your own way.
You see that girl's video on the home page for a reason. It's trending, people find it entertaining, and it works. Everybody's doing it and they're doing well with it. So don't overthink it! Go on the discovery page look at what tags are trending and make your own video on that hashtag with a funny caption and overlay.
Make A Highlight Reel
If you're in any kind of business, like me with real estate houses or you have company events, use whatever media content you have to create a short highlight reel.
As simple as that. Just put it on TikTok, add some graphics, a cool song and they can enjoy it. Using highlight reels is one of the easiest things that you can do. You don't have to make it an excessive amount of work for yourself, but it is the number one strategy that you can use for building your personal brand as well as growing your business on TikTok.
It's an extraordinary way to be very real, authentic, and transparent and show people what goes on behind the scenes. Whenever an employee does something wrong or you just see something fun while walking the street. These are just some examples of things you could put on TikTok.
Great Content Examples For TikTok
Gary Vee's TikTok is a great example of what you can do if you're thinking of using Tik Tok for your business. The guy shows behind-the-scenes stuff, he shows little skits, he shows funny stuff his clients do and his employees do. Knowing what's going on behind the scenes is a very transparent way to grow your business because it shows who we are and how much fun we're having.
Pets and kids do really well on TikTok. So if you have a pet, you'll see a lot of fun video clips of people playing with their pets. You can get some serious results with TikTok, even though it's not a serious platform.
Conclusion
If you are looking for a social media platform to make your name right now then you might want to consider TikTok. With TikTok, we can now do some pretty incredible things, and it's only going to get bigger and better. Take advantage of it, use it for business, and have fun.
