Facebook Ads vs. Instagram Ads – What's The Difference?
Every week I answer questions that YOU ask!
This week's question is about the difference between Facebook ads and Instagram ads.
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So more questions with Krista. This is from Jessie J. and he says, “Thanks to you, Krista, I recently started running ads on social media. Can you please tell me what's the difference between running an ad on Facebook and an ad on Instagram? Do I run them both at the same time or do I run the same ad on both platforms?” Okay, Jessie. So here's the deal. If you're running ads through Facebook, through the ads manager account, you can actually click a button that will allow you to run the ad on Facebook and on Instagram simultaneously. So you can run them on both. But remember, it depends upon what your objective is, who your target audience is, et cetera. So for example, I always like to run my ads on both Facebook and on Instagram because I want to make sure I'm on multiple platforms, I'm not missing somebody if they're not on the platform that I'm running it on.
And besides, why not just hit that button, right? It makes it super, super easy. Now there are some times where this might not make sense. And what I mean by that is, let's just say you're funneling people down. When you are running ads, you want to make sure that you're not just running one ad, but that you're targeting and retargeting. So if you have a specific ad that it's associated with the funnel and you're funneling people down your ad, most likely, that's not going to be as easy to do on Instagram, but you're going to be able to do it on Facebook. So what I would recommend is if you're running an ad for a onetime shot, always put it on Instagram.
If you're funneling people down based upon the specific action that they took prior, then you're going to want to just put it on Facebook. Does that make sense? So run your ads everywhere, make sure you're doing them correctly. Don't just boost on Facebook, make sure you're running them through your ads manager. Because when you boost, you don't have as much capability as you do when you actually run them through the ads manager. So I hope that helped, Jessie. And congratulations on running ads, finally. Now the idea that is obviously to reach the masses, not just a few, and it looks like you're on your way to doing that.
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