As a real estate agent, you know that there are so many different tasks and things pulling on you that it can be challenging to know which way is up sometimes.
And to be more effective as a real estate agent means that you’ll need to be able to manage many different activities to maintain your business while simultaneously trying to grow your brand.
With the help of time management skills and some shortcuts like apps that you can’t do without, you can accomplish more with less effort.
By now, you know the real estate business can be highly competitive; new tools are emerging to help agents market more efficiently, close deals faster, and save countless hours in their day.
Technology is transforming how real estate agents do business, providing them with powerful tools and applications that streamline every part of their process and make working with clients easier than ever before.
With so many different apps now available on the market, it can take time to know which ones are most important for your success.
So let’s discuss some essential apps that each and every real estate agent should have.
These apps will provide valuable features such as financial calculators, interactive maps, virtual tours, document scanners, and many more features that any good agent should pay attention to.
Why Are Apps So Important For Real Estate Agents?
As an individual business, being able to handle a variety of tasks and jobs promptly is crucial for your business, making apps a necessity for real estate agents today.
They provide a convenient way for potential customers to access up-to-date information on properties and rate listings.
This allows them to compare options, make decisions and save time quickly.
Additionally, apps allow realtors to stay connected with their clients from anywhere at any time and communicate with new people interested in their services.
Mobile apps also give realtors the competitive advantage of instantly showcasing digital assets like 3D tours, photographs, and detailed property descriptions, which is complicated with in-person visits only.
All of this makes them an invaluable tool for successful strategies that stay ahead of the competition while ensuring satisfaction among existing and potential clients alike.
Customer Relationship Management (CRM)
As a real estate business, having a Customer Relationship Management (CRM) system in place is crucial to improving customer outreach and maintaining current and potential customer relationships.
A CRM allows you to store, analyze, and manage information about clients or prospects. It also helps you monitor key performance metrics, such as open rates and conversion rates.
Having access to all these valuable data points will benefit your real estate business progress and help it grow more quickly than ever before.
With a strong CRM setup, your staff will spend less time on tedious tasks, ensuring more time for meaningful customer engagement that can move the needle for your success in the long run.
WizeHive: WizeHive is an essential tool for any agent looking to keep their client’s information organized and up-to-date. The app provides a secure platform where agents can store all their contacts, documents, and contracts in one place.
LionDesk: LionDesk is a customer relationship management (CRM) platform for real estate agents that helps them qualify, organize, and retain clients.
It automates tedious administrative tasks such as managing leads, tracking emails, and sending automated follow-ups.
LionDesk also has valuable features designed to improve agent productivity, such as a shared calendar, task list management tools, contact tagging capabilities, and a convenient dashboard overview of all current leads.
Additionally, it integrates with a range of other third-party services, including email marketing platforms, listing sites, and popular websites like Zillow.
LionsDesk features ensure your data is secure since the company deploys several layers of security protection to protect customer information against unauthorized access or changes.
BoomTown!: Another great app for real estate agents is BoomTown!, which provides an all-in-one CRM platform that helps you collect leads, manage your contacts, keep track of conversations, automate tasks, and more.
This app will help streamline your process and ensure you stay organized while on the go. It also offers insights and analytics to track your progress and adjust as needed.
Social Media Apps
Social media is one of the most essential apps for a real estate agent. However, each platform has different advantages and reach, so understand how to use each one best before jumping into them.
The key is to be consistent and post something every day at times that your prospects may be online and able to see your posts.
Facebook: Facebook is great for connecting with and informing your clients and prospects of your services.
Instagram: One of the most popular social media apps, Instagram is great for creating pictures and short videos highlighting your services and homes.
Tik Tok: A social media app that lets you film short videos that you can play around with and make fun videos highlighting homes, your services, or whatever you choose.
LinkedIn: The “Facebook” for business, your Linkedin profile should highlight your services and list helpful information and tips.
BombBomb: A video text messaging app that you can use instead of your camera to send daily prospecting text messages to people in your sphere.
Post Scheduler Apps
Post scheduler apps allow you to make and schedule when to post your content on your various social media apps and blogs. The automated posting app will save you a ton of time and create consistent posting schedules, which are crucial for relevance on social media platforms.
Hootsuite: Hootsuite is a potent tool for real estate agents that allows you to manage your marketing efforts better and build brand awareness.
With Hootsuite, agents can target potential customers interested in their properties by targeting relevant keywords and content on social media channels such as Facebook, Twitter, Instagram, and YouTube.
You can also track how well those campaigns are doing and ensure they reach the right people.
Real estate agents who use Hootsuite will maximize the visibility of their listings and increase the efficiency of their online brand presence.
Buffer: Another post-scheduling app is Buffer. Buffer makes social media management more manageable by allowing users to plan, automate, and schedule their posts in advance.
It allows users to save time while still creating great content consistently. Additionally, Buffer provides powerful analytics that enables users to keep track of their reach and engagement to optimize their content for the best possible results.
Later: Later is another great post-scheduler app to use in real estate. It allows agents to plan, schedule, and analyze posts on social media platforms.
Posting regularly is an integral part of building your brand identity and staying engaged with your clients; with Later, you can save time by scheduling content ahead of time and automating posts across multiple platforms from one central dashboard.
Furthermore, it uses machine learning algorithms to optimize the timing of posts for maximum engagement with users.
Organization Apps
Phone: Record Video Content: A good smartphone is crucial for real estate agents. With a smartphone, you can have all your apps in one place, which is especially vital when you’re always on the go.
Also, with your smartphone, you can prospect daily. All you need to do is film a short video and send it to someone in your sphere of influence. You shouldn’t do anything pushy or salesy, just a short video that recognizes a significant life event or just to say hi and send these personalized messages out to 10 people daily.
DocuSign: This app is a must-have for any real estate agent as it helps simplify the document signing process by allowing users to sign documents electronically easily. With DocuSign, you can upload documents quickly and securely while keeping track of all your files in one place.
Design Tools–Canva: Canva is a hugely valuable tool for real estate agents to create and host engaging graphics, such as flyers, posters, and social media posts.
With Canva’s library of high-quality stock images, easy-to-use drag-and-drop design tools, and intuitive editing tools, realtors can quickly create attractive visuals to help promote their listings or businesses.
It's also an ideal place for real estate agencies to showcase stunning visuals representing rental properties or neighborhood views.
With Canva, it’s incredibly easy for agents to increase visibility for their businesses and ensure that potential clients have access to helpful information on properties around them.
Google Maps: Google Maps makes it easier than ever for real estate agents to help potential home buyers find their perfect property.
The map application makes it easy for business owners to embed the map information into their websites and easily share the location of properties being offered for sale. In addition, using mapping technology helps make the entire process more convenient and efficient, offering a dynamic visual representation of available listings.
In addition, Google Maps can provide detailed information about local points of interest and amenities, making it easier for prospective buyers to find an ideal living location quickly.
As such, Google Maps is a powerful tool for realtors looking to make home-buying more accessible and efficient for customers.
MLS Mobile App: Accessing MLS listings on the go is vital for busy real estate agents who don’t always have time to search through listings from an office computer.
Most MLS mobile apps allow users to view maps, see detailed photos and descriptions about homes for sale & rent, and reach out directly via text message within the platform itself – providing great service with minimal hassle.
LeadPages: Are you looking for more leads? LeadPages helps agents capture leads from their website, blog, or social media accounts.
This app makes it easy to create stunning landing pages that help you attract more potential buyers and sellers.
Time Management Apps
Time management apps can help you get and stay organized with your tasks and projects, but like all apps, they’re only going to be as good as you use them.
I prefer time management techniques like TIme Blocking and the Pomodoro Method.
Time Blocking is a management strategy that dedicates a specific block of time during the day for certain activities. The day is planned out from the start to the end of the day, and each time block is dedicated to a different activity.
The Pomodoro Method is a productivity and time management hack that is simple yet effective.
It works like this:
- Choose a task
- Set a timer for 20 minutes and work exclusively on that task
- After 20 minutes, take a 5-minute break
- Repeat for 4-5 cycles and then take a more extended break
This is an effective strategy because you can work at a higher level of focus for shorter durations, increasing your productivity and energy.
MyLifeOrganized: Time management can be complex, no matter which apps or methods you use. But that's where MyLifeOrganized comes in!
This top-notch task management software makes staying focused and on the track easy, meaning you can reach your goals efficiently. It automatically generates to-do lists for you and puts priority actions at the immediate forefront so that nothing slips by unnoticed.
Notion: Notion is an incredible, all-in-one platform where you can keep your notes and projects in one convenient place.
It's perfect for collaboration, sharing documents and notes, and building a centralized knowledge base for your team.
Say goodbye to tedious to-do lists, project management struggles, note-taking apps nightmares, spreadsheets misery–you name it! Notion helps you save time and money while staying on top of your time management and organization goals.
To be successful real estate agents, you know that having the right technology and tools can make a world of difference in their business.
From website engagement to photo editing, there are several essential apps every real estate agent should have to maximize their business.
