During the early stages of your business, digital marketing is important! You will use many different ways to grow your business, and which ones you focus on will be entirely up to you as an entrepreneur or small business owner. So here are my top 7 digital marketing ideas for entrepreneurs.
You might think that you don't have to cover all the technical details and marketing promotion strategies as a business manager. It is nevertheless important for you to learn the basics of online marketing for a successful campaign in order to ensure that you are not getting ripped off (even if you outsource some tasks).
After all, you are the one who decides how much you invest in each area, and a decision based on emotions or feelings will not lead to a successful outcome.
Having said that, if you are a solopreneur just starting out in the internet marketing industry, you may be overwhelmed by the avalanche of information and have a hard time focusing on what is most important.
The Top 7 Digital Marketing Ideas For Entrepreneurs are:
- Video Marketing
- Social Media Marketing
- Pay Per Click Marketing
- Search Engine Optimization (SEO)
- Influencer Marketing
- Content Marketing
- Retargeting Ads
Video Marketing
If you have been around my YouTube channel or read any of my blogs then you know that I am the biggest proponent of using video in your marketing strategy. Video marketing is the primary marketing channel for 64% of entrepreneurs, and 77% say it's important to their overall strategy! Yes, you heard me right! But why are videos so appealing to entrepreneurs?
The benefits of videos for small businesses are numerous – let's face it. I've talked about them in great detail in many of the videos I've made over on our Youtube channel, but here are a few notable reasons you want to use video:
- Brand awareness can be enhanced by videos.
- You will have a better online presence.
- You can increase your sales with videos.
- As a result, you can build trust with your customers.
Social Media Marketing
For all businesses, building a brand on social media is essential. The more followers your startup has on social media, the more likely people are to hear about it early on. However, social media can also take a lot of your time, which entrepreneurs usually lack. In order to reap the benefits of social media, you need to be effective with your strategies.
You should do some research on your target market before creating an account and posting on social media. Research will help you decide what to post, when to post, where to post, and what voice to use. It will help you narrow your focus so you don't waste time building up an audience that won't convert into sales.
Pay-Per-Click Marketing (Google AdWords)
Google Ads is an excellent internet marketing tool for getting your online business off to a good start.
In your marketing campaign, you might be tempted to ignore paid ad extensions and ad campaigns and just create great content. You might have better results if you focus on both organic and paid search query traffic.
Google AdWords generates the highest ROI among the most common key performance indicators (KPIs) used by marketers. So make sure you are adding them into the mix.
Search Engine Optimization
A website is a necessity for every business, and search engine optimization (SEO) is crucial to helping people find it online. Investing in SEO at the outset can not only have a major impact on your bottom line, but it is a low-cost and evergreen way to attract new customers and build brand awareness.
There are some easy SEO practices that can help take your business’s site up a notch.
For Example:
- Write Content With SEO in mind
- Boost Your Website Speed
- Secure Your Site with SSL
- Use HARO (Help A Reporter Out) to build backlinks
Influencer Marketing
Influencer marketing is a partnership between a brand and a popular person to promote a product or brand. This marketing strategy has become a core marketing tactic for many consumer-facing brands.
The traditional forms of marketing are dying out. In the celebrity business, every move a celebrity makes is a gossip.
Almost half of an influencer's followers buy the product if he or she wears or uses a product and endorses it on social media. That's why so many brands pay influencers to promote their stuff.
Businesses have discovered that so many buying decisions are now influenced by people we like and trust.
Content Marketing
How do you plan to achieve your content marketing goals? It's important to revisit this question often if you want success.
Content marketing will look different for every business, whether it's blogging about certain products or making infographics people can share on social media. Regardless of how different these strategies are, they should aim for the same thing: to get attention, build trust for your brand's message, get people into your store, whether online or in-person and generate leads that become customers.
Retargeting Ads
A retargeting campaign displays ads to people who visited a brand's website or interacted with an advertisement recently. It's gonna boost engagement and, eventually, drive conversions.
Ad platforms and channels can be used for retargeting. You need to set up ads and call to actions (CTAs) that can track user engagement and impressions.
Retargeting is one of the best advertising techniques because I target people who have previously been to our webpage, YouTube channel, or Facebook page and therefore are interested in what we offer.
Conclusion
There's no point in just getting started on as many digital platforms as you can and looking at the details later. Running any kind of marketing campaign without goal-setting is like getting on a boat without a map. It's impossible to get the results you want without a digital marketing strategy because you won't have the right content in place.
Get your methods down and make sure you are consistent. Don't let your own perfectionism get the best of you. You're going to stumble forward, and it doesn't have to be picture perfect. You can start with an okay picture and get feedback. You just have to get motivated and get started!
