We certainly do business differently today in 2021 thanks to the internet. In the past few decades, newspaper ads, billboards, and cold calling have all but disappeared. Reaching out to potential customers online is at the core of today's marketing.
As a matter of fact, the 2020 reports provide a wealth of data that shows how businesses are using online marketing channels like Search Engine Optimization (SEO), social media, and Pay Per Click (PPC) advertising to reach a wider audience. Where do we see digital marketing going in 2021?
To help businesses get ahead of the curve, we've revealed the top digital marketing strategies that are expected to dominate in 2021 based on data from 2020 and forecasts for the years to come. If you use online marketing to grow your business, you might be surprised at the results.
Video
One of the strongest marketing strategies that you can go with in 2021 and beyond is video! There is no better way to connect with your audience that to put your face right in front of them. They will feel like they know you and you will be the first thing on their mind when they are trying to think of a professional that can help them.
I've talked about this extensively right here on this blog, but also throughout my YouTube videos. If you are worried about being confident on video, then you aren't alone. Check out my video on just that topic below.
Build A Blog
Building a blog is one of the most entrepreneurial things you can do. There really isn't a reason not to and it will give you a ton of organic traffic to your site, so that is something you should definitely put on your to do list today.
There are a few steps you'll have to take here to get the ball rolling and it will require a bit of time and energy. But you can do it.
- Decide what your blog's name will be, and choose a descriptive name for your blog.
- Put your blog online, sign up for hosting and register your blog.
- Create a customized blog. Create your blog design by using a free template.
- Create your first blog post focused around a particular topic and publish it.
- Your blog should be promoted. Use social media to share out your content.
Email Campaigns
The goal of email marketing is to promote products and services while developing relationships with potential clients or customers.
It is possible to consider sending out an email as email marketing whenever a company sends out correspondence, other than order confirmations and direct responses to customer inquiries.
You can set up and track an email campaign easily. Put a newsletter signup on your site, for example. Send newsletters to an ever-growing audience as people sign up. Your social media profiles can also link to the newsletter.
Social Media
The idea of marketing is to put your message where your audience hangs out, which makes social media a no-brainer.
Despite this, many businesses fail to take full advantage of social media in their marketing plans. You'll find them dabbling, but their strategy ends with content and advertising.
Here's why it's a big mistake…
Seventy-nine percent of Americans today use Facebook. Social media keeps many Americans current on news, while 35% have used social media to search for a job.
The same numbers apply globally as well. Is it any wonder marketers are turning to social media to grow their businesses?
Become Part Of The Community
Businesses are integral to their respective communities for a variety of reasons. They're more personal than big companies, and offer a more personalized experience. Most of the founders are local, so they're local-minded. Since they're local, they're also dependent on the local economy.
A mutually beneficial relationship exists between small businesses and the communities that create them; small businesses give back to their communities, and communities in turn support those small business owners.
So it's important to get yourself out there and be involved with the businesses in your neighborhood and town. This is really the core of any good marketing strategy in 2021!
