If you're starting a business with a shoestring marketing budget, there's always the question: “What can I do to save money and still have results?”. Your digital marketing strategy is essential regardless of how small your niche or how loyal your customer base is.
Considering that small companies have limited resources, how can they accomplish this? Let's talk about low-budget marketing strategies you can use to run your business efficiently.
Videos and More Videos
The right place at the right time alone is no longer enough to get your ideal customer's attention in an oversaturated digital marketplace. The goal is to be as visible as possible, pretty much wherever and whenever you can.
The amount of video traffic on the internet will rise to 82% by 2022. Tons of people have probably told you that you should be using video already. If you aren't sure on where to start making videos check out my video below. It should help get you started.
Create A Free Google My Business Account
When people search for your business online, your Google My Business listing appears in search results. Since it's free, businesses of all sizes can use it, regardless of how big they are.
Digital search is the future. Your customers and prospects are online even if you run an old-fashioned brick-and-mortar store. In order to locate your company, products, or services, they will typically begin their search there.
So you'll want to make sure you go over to business.google.com and get your free listing set up sooner rather than later!
Be More Engaging On Social Media
When creating a digital presence for your small business, social media engagement is an important factor to consider. While most want more audience members, they don't always follow through by increasing their social media engagement.
Your fans can become customers when you interact with them on social media. When you build a relationship with your audience, you may increase the number of sales, increase customer loyalty, and generate more positive reviews.
Tag Other People and Brands On Social
A Facebook or Instagram tag identifies someone or a business as part of your post and is essentially a means of linking them to your post. Tag a person or business by typing the @ symbol followed by the first few letters of their profile name. You should be able to select the name.
You should consider doing this to align your brand with other brands in the same niche. It will also possibly get some solid engagement from other brands as well!
Use Hashtags #
It is easy for others to find your information when you use a hashtag, as it helps you reach your target audience. The use of hashtags makes finding information on social media easier. Your message will stand out to users when you use a hashtag that will be valuable to them.
If you'd like to find out more about using hashtags, watch my video below. It covers everything you need to know.
Create Great Infographics For Social
Infographics pack a lot of information into a small space because they combine words and pictures. By presenting information so compellingly, you encourage visitors to stay on your site, consuming and sharing more. It's really a great way to show off your branding as well.
Using plain text to tell people about your brand, products, or services doesn't have the same impact as a visual infographic. Their message is simple, clean, and concise while delivering a lot of information. That's why I highly recommend using them.
