Importance of Testimonials

Posted on April 22, 2019 by

We’re going to be talking today about reviews, and why reviews matter for anyone’s business.

Whether you’re a real-estate agent, a lender, an insurance agent, a CPA, an attorney, a doctor, whatever your profession is. If you’re a professional, or you’re a local business, you need reviews.

Reviews matter!

Why do you want reviews?

They have access to other online sites where they can actually look at reviews, and people were looking at reviews like crazy. What do you do when you’re in a new city and you don’t know where to eat? You Google or you Yelp “reviews” to try to figure out what is a good restaurant to go eat at? Then you look at the reviews, and that’s how you know where you want to go. Or you know where you don’t want to go, right?

Do you ever notice that your eyes focus to reviews that have more reviews.

If  they only have three or four reviews, you don’t go there. But if they have 600 reviews and they’re four-and-a-half stars and above, you know that that’s pretty much a good restaurant, because there’s a lot of people that have gone there to eat.

You’re no different as a local professional or a local business.

People want to know about you, and they are looking online to look at your reviews. They want to see anything and everything regarding your business. I’m going to highly, highly encourage you, as much as possible, as much as you can, to absolutely, absolutely go get as many reviews as possible.

You are wondering, “Well, Krista, how do I do this? How do I get reviews, I don’t know how to get reviews in my business.”

What I do is I usually hold a contest.

I’ll say, “Okay, past clients. I love helping people and your business was so great and I want to help more people as well. So a way for you to help me is to help other people would be to give me online reviews.” Then you give them the links to Zillow, give them links to Google, give them the links to Yelp and say, “Hey, it’s right here.”

Then enter them into a contest. For every time they give you a review, for each additional site, that you will put their name in a contest for a drawing.

Did you know that 84% of people trust online reviews as much as a personal review from somebody else? 84% of people believe in online reviews, they believe that it’s just as important as hearing it from a personal friend. That means that we should be thinking about reviews – Everyone is going online.

In my business as a coach, people are constantly going online, looking at reviews, they’re trying to find a reason why they shouldn’t work with me. You want to give them a reason why they should work with you.

74% of consumers say that positive reviews make them trust the local business or professional even more. 74% of people say that they trust you more as a local professional if you have reviews. So it really, really makes sense that you should be getting them.

Now, some of you are thinking, “Krista, I don’t have any clients, I’m new to the business, what do I do?”

You’ve worked before, I’m sure, in the past, right? Have you ever worked in a different profession that somebody can give you a review about? How well you took care of them, what great service you had? It doesn’t necessarily have to be in the profession that you’re in now. So kind of think outside the box on things that you can do to get more reviews. And include the links. Google, Facebook is a really important place for reviews. Get Facebook reviews, encourage people to give you reviews that have worked with you in the past.

Go past, through your entire database, people that liked you, that you did a good job, and ask them for reviews.

68% of people will actually form their opinion about you and how you do service, how you do your business, based upon just looking at the review.

So, how can you get reviews?

You put it into your system as well. When you close on a client or you’re about to close on a client, when you give them their gift, ask them for a review at that time.

Now, here’s the thing. Many people are busy, right? They have every intention of wanting to give you a review. They want to help you, they want to serve you, they want to do what’s right. But they don’t sometimes. Not because they don’t love you, because they’re busy.

So put it into your process that you called and maybe four weeks after or six weeks after or eight weeks after, and just keep reminding them.

Guess what? People want to help you. They want to serve you. You served them, they want to help you too.

But you’ve got to ask, you’ve got to continue to ask, and you’ve got to make it as easy for them as possible. Because people are busy.

Now make sure that you don’t just do it right now and then forget. You want to continue to get reviews. Even if you have 500 reviews, still get reviews. Because you want current reviews. You don’t want it to look like you just got all these reviews in one month and then didn’t get reviews anymore. You want it to look like you get them all of the time.

Because, A, it shows that you’re doing business.

B, it shows that people like you.

And C, it’s just a smart thing to do.

— Krista Mashore

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