Getting Clients Without Spending Money With Molly Keyser

Getting Clients Without Spending Money With Molly Keyser

Posted on July 10, 2020 by

Getting Clients Without Spending Money With Molly Keyser

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Getting Clients Without Spending Money With Molly Keyser

Krista Mashore:

Hey, everyone. Are you ready to be fired up? Because I sure am. I’ve got Molly Keyser here with me today, and she is amazing. She’s been somebody who has been able to generate over a million dollars in income from just 81 cents. That’s right, 81 cents. Now, she’s created profitable courses. If you’re ready to find out how you can take your passion and turn it into profits, then you are in the right spot.

Hi, Molly. How you doing?

Molly Keyser:

I’m fired up. Thanks for having me.

Krista Mashore:

Oh, great to … I love to have you. I’ve known Molly probably about three years now. We both were in Russell Brunson’s mastermind together and she … Tell us a little bit about you. She’s amazing, so you’re going to learn a lot of marketing secrets here. She’s got a knack for copy and content, and it’s just … I’m so excited to have you.

Molly Keyser:

Yay. I’m totally an open book, so I’m happy to chat about all the things, but kind of how I got my start, like you touched on a little bit, I’m a college dropout who had 81 cents. I created a profitable photography studio. That led me into doing some online education for photographers. We grew that business to $2 million. We had over, I think it was over, 7,000 customers.

More recently, we pivoted because I want to make a bigger impact and help people to scale without more trading more of their time for money. I want to help them take that passion they have and turn it into an online course, which is what I’ve done. It’s really helped me to create just a life that I love. I want to share that with people. I know when you’re passionate about something, you just want to tell everyone about it. That’s a little bit about how I got to where I am today.

Krista Mashore:

It’s so true. You feel like you’re not working, huh? That’s how you really know that you are doing what you love because you don’t feel like you’re working. I have to, honestly, on the weekends, pull myself from my computer to get out there. It’s pretty much a sickness, actually. I have to like pull myself away.

You actually right now … I know you had a massively successful photography business, which is really crazy because a lot of photographers, they don’t have a lot of money and they don’t like to spend a lot of money on their marketing. You were able to just help thousands of photographers really, really take their business from zero to lots of money. Now you are teaching people to basically take their passions that they love and make them into online courses. Correct?

Molly Keyser:

Correct. One of the things that I went through and a lot of my previous students have gone through is once you do grow that successful service-based business, once you hit that six-figures for a service-based business, so we’re talking like trading time for money, you can hit a ceiling where it becomes harder and harder to scale without … Like for a photographer, they’d have to bring in other photographers and then they kind of become a manager, and that’s not really what they love.

One way I’ve seen it, service-based business owners be able to really scale without trading more of their time for money is taking that knowledge they learn, like they obviously have really good knowledge if they were able to grow to a six-figure service-based business. I love helping those people to just take that, package it into a course, and help more people so they can scale their business and help others in the process.

Krista Mashore:

Oh, great. I know one of the things you specialize in, which I’m really actually kind of excited to hear about, is you specialize in teaching people how to get organic traffic that doesn’t cost them anything. Without paying for traffic, you help them get leads. I’d love to … Because I know my listeners would love to hear about those kind of strategies. What strategies do you teach that help people get leads without having to pay for them?

Molly Keyser:

Yeah, for sure. Oh my gosh. I love talking about this. First of all, I want to start with you always have to be willing to grow and change when it comes to organic because I know when I first started my business, Facebook didn’t even have ads yet. It didn’t have groups yet. There was really nothing. I remember I had a [inaudible 00:03:46]. I had a LiveJournal. I had a Friendster like back in the day.

Krista Mashore:

Yeah.

Molly Keyser:

I kept growing and changing with what was working organically. Right now, one of the number one things that I teach my students to do and something that we did when we pivoted our business, we started over with no audience. We started totally fresh. The main thing we focused on was growing a Facebook group.

Now, I know groups aren’t like some new thing. They’ve been around for a while, but they work because what you do is you decide, “Okay. This is what my business is going to be about. This is what the culture of my group is going to be or the main purpose of this group. I’m going to start adding people and inviting people into my group that want to be part of this conversation.”

Then I can talk a little bit about, if you feel like this is a good fit, Krista, about we also grow our groups doing like a giveaway sort of thing. It basically allows people to invite more people to your group. Whoever invites the most gets like rewarded with a prize, basically.

Krista Mashore:

Yeah. I totally want to hear about that. First, tell me … Groups are great. I love groups. It’s one of the things that we teach our students to do too, is to create groups, to buy other people’s groups, if there’s groups that are local. Explain to me the benefits of it, how, what people should be doing in the groups, like what’s the purpose of it, so that the audience can really kind of grasp that.

Molly Keyser:

I love that. Okay. First of all, that’s so cool about the buying groups thing. I’ve never done that. Yeah. Just to give you like a real world example of what I did super recently, so again, we started this business with no audience. I focused solely for about I would say a week on growing this Facebook group, this brand new group, and I called it How to Create a Profitable Online Course with Molly Kaiser.

Now, the first tactical tip takeaway I can give you is make sure that you name your group something that’s going to be good for a search engine because we don’t always think of Facebook as a search engine, but it 100% is. The majority of the people now that find my group … In the beginning, I’ll talk about how I grew that myself to kind of give it that little push, but now, it’s actually mostly organic.

I ask people in one of those … You can ask questions to people who join your group. One of my questions is, “How did you find this group?” The number one answer is, “I found it searching through Facebook groups.”

Krista Mashore:

Mm-hmm (affirmative).

Molly Keyser:

There’s a lot more people than you know of that will type something in that they want to learn into Facebook to try to find it, and that’s how they can find your group.

What I did in the beginning was I invited friends that I already had on Facebook that I thought would be a good fit for this group. I think the most important thing is to not focus on the number of people in the group. I think too many times, I’ve definitely made this mistake before, where I’m like, “I just want to have a lot of people in my group. I’m just going to invite everyone”, but it’s actually really bad if you do that because if you-

Krista Mashore:

That’s such a good point, such a good point. Yeah.

Molly Keyser:

If people join your group that don’t want to be in it, then it’s actually your … The algorithm is going to sort of punish you. You’re going to post something and it won’t get very much interaction because those people don’t want to be in there, and then it won’t get shown to the people that you actually want to see it.

Krista Mashore:

It is smart. Mm-hmm (affirmative).

Molly Keyser:

Yeah. The naming is super important and then the growing and like adding your friends and that. Then once … I actually tell my students like, “Invite around 50 to 100 people from your friends list.” You should be able to have around that if what you’re teaching is like really aligned with who you are because-

Krista Mashore:

Let me kind of just … Because I know people are saying, “I don’t have a course, so what would I create a group on?”

Molly Keyser:

Oh, okay.

Krista Mashore:

I want to kind of help them with this. Basically, if you’re a local … If you’re somebody that’s looking for people that aren’t local … You’re trying to find people throughout the nation that are wanting to build online courses, but a lot of people listening to this are local professionals. They’re local entrepreneurs or they’re realtors, lenders, insurance agents, divorce attorneys, chiropractors, that kind of thing, and they’re local. You don’t have to have a Facebook group based upon chiropracting or divorce or real estate. It can be something local, like you want to have maybe a mom’s club or a wine club or something like that that other people will be interested in, but that you could use as a vehicle to market to those people that are in that group because you own the group.

You also can keep other people that are in your same, that are competing with you, out of the group. Then now you’re giving value. You’re giving information. You’re serving. You’re helping. You’re giving tips and tricks. People are getting to know you. Then inadvertently, they are reminded that you’re also in your profession or industry. You can occasionally kind of bring that up, but the goal doesn’t necessarily have to be just to promote your business. It can be to promote a certain interest and get like-minded people locally in there, kind of like a BNI, but on Facebook.

Molly Keyser:

I love that. I would go as far to say that your group shouldn’t be about like just the selling, like you said.

Krista Mashore:

Absolutely.

Molly Keyser:

You should really make it … It should be something first and then about promoting your business a little bit second. I totally agree with you. For my photography business, I don’t have it anymore, but I had it for like 10 years. We grew it to multiple six-figures, a studio in small town Wisconsin. A Facebook group that I started was just simply networking for just female business owners because that was my ideal customer. I was able to get a lot … I wasn’t even really in their face promoting. I just built a group where my ideal customers could come and we could become friends. When people learn to know, like, and trust you, when you create actual friendships, people just want to do business with you naturally.

Krista Mashore:

Absolutely. So true.

Molly Keyser:

I love that.

Krista Mashore:

It’s such a good point. Okay. Keep going. This is awesome. You’re giving such great content and everyone’s loving it.

Molly Keyser:

Aww. Thanks. Yeah. With the groups, we talked about, the titling and the adding. Again, like add 50 to 100 people to kind of kick start the group. The 50 to 100 people you first add, that’s going to be really important because think of those people as like that’s kind of what you’re going to multiply. Make sure that those people are more of what you want because-

Krista Mashore:

Yeah, exactly.

Molly Keyser:

… if you’re only adding like family members that probably have maybe nothing to do with this interest or business topic, that might not be a good thing because these people that you’re adding-

Krista Mashore:

Because they’re going to like more people that are like them, so you want to make sure that you’re adding the right people initially. It makes total sense.

Molly Keyser:

Exactly. Once you add those initial people, once you start doing like a giveaway tactic for example, the whole point is for them to add their friends. If they’re adding more people that you don’t want, yeah, you get the picture.

Let me just talk a little bit about the giveaway. Basically, it’s just you make a post and you say, “Hey, I want to do something fun in this group. I want to grow this group.” Just speak to people authentically. Just tell them exactly what it is you’re doing, like, “I just want to grow this group. I want to create this community because of X, Y, Z. Let’s have a little giveaway. I’m going to be giving away X, Y, and Z.”

For my photo students, they’ve done like purses. For my current business for courses, I’ve given away like trainings that I used to charge for or charge for and I’ve given those away. You can give away anything that works for you.

Then just say, “Hey, add as many of your friends as you can. Comment below with how many people you added.” Then I always just pick whoever added the most as the winner. You can do it that way or you can do like a random draw. People always ask me this question next. “How do you know who added who and how do you count all those people?” I’m going to be real with you guys. I don’t. I just have people comment with how many and I go on the honor system.

Krista Mashore:

Yeah. That’s the best way to do it.

Molly Keyser:

Do people really want to cheat to get a free training? I don’t think it’s going to happen.

Krista Mashore:

There’s a software I use called UpViral and it’s awesome. UpViral, it can see how many people … They can share on their social media pages and then it actually gives them a tracking number and it tracks how much they’re actually doing. It’s the coolest thing, but it’s a little more complicated.

Molly Keyser:

That’s super cool. I love that. Then just using what we did recently as our example, we grew our group within I’d say a week or two to about 300 members. From just those 300 members, we were able to bring in, and again, our business was brand new at $0, we were able to bring in $20,000 cash collected selling our program.

Krista Mashore:

That’s awesome.

Molly Keyser:

You don’t need-

Krista Mashore:

$0 in marketing just by creating a free Facebook group.

Molly Keyser:

Yeah.

Krista Mashore:

I remember you telling me because we’re in a mastermind group now and she’s like, “I got another client, got another client.” I’m just like, “That’s awesome.” $20,000 in revenue without any expenses from a free Facebook group. I want you as you’re listening to this think about, “Okay. That could be me.” It might not be from a course, but it might be from you pick up clients, you get a deal, or whatever it might be.

Molly Keyser:

Yeah. I think the main thing I want to share here is, and again, I’ve made this mistake myself, you always think that you need like 20,000 people because you look up to these leaders, these gurus online, and you see that they have these big followings. You think you need that. They were once where you are now. You just aren’t seeing that. It’s so possible. As long as you get the right people and everything’s in alignment, like that’s really what’s going to help launch or promote or whatever it is that you’re selling.

We took the approach of actually just messaging people and having just real conversations. We just saw if people were a good fit for our program or not. But again, if you have like a service-based business, you can do the same thing. You can grow a business around a certain topic. Make it not about promoting your business, but then you can weave in talking about your business or message people and say, “Hey, I saw you needed this thing. We provide that.”

Krista Mashore:

Mm-hmm (affirmative).

Molly Keyser:

The more you can be a real person and have real conversations just like you would in real life, that is what works so well.

Krista Mashore:

Then what happens too is you start to get referrals more and it all just kind of just … From the people that are in the group because they know about your business. The more you can just serve and add value in anything that you do in life, not just in the Facebook groups, but in the Facebook groups, in the content you’re producing, in everything, the more that you’re just going to reach more people.

Okay. I like it. $20,000 in a week from a Facebook group. That’s awesome, Molly.

Molly Keyser:

Yay. Let’s see. Do you want me to share more on groups?

Krista Mashore:

Let me see here. I know that you’re really good at … No. Tell me other ways, other ways to get clients without having to spend any money organically.

Molly Keyser:

Okay.

Krista Mashore:

I know you do certain posts sometimes, like you do certain posts you were saying or certain things would draw people in.

Molly Keyser:

That’s true. My main ways of doing it are Facebook groups and your Facebook personal page, and obviously your email list. It all sort of connects together, but basically, I just used Canva to create a freebie that had information that was aligned with my ideal customer. I was like, “Okay. This is the information that my ideal customer would want.”

I think it’s really important to break this down for you guys. Again, this can work for a service-based or online business, but when it comes to creating a freebie to say grow your email list … Because you don’t just want people on your Facebook group, you want to have them somewhere that you can own that information. Like I said, I used Canva. You want to think about, “What is the information that my ideal client not only wants to learn, but needs to learn and would make them an even better client for my course?”

You need to kind of think of it as like a value ladder. The freebie that I came up with was a lot of people were asking me, “How do I come up with my course topics?” This is just an example for you guys. I thought, “Wow. That would be such a great bridge for a freebie.” We created the freebie, and then we promoted that in the free group. The great thing about the freebie is it doesn’t feel super salesy because you’re just saying like, “Hey, here’s this free information that you’ve been asking me for. It’s free. It’s helpful.” Then when they get on the email list, I have a five day email series that actually talks to them, meets them with where they’re at, and talks about, how they can, like what action they can take now. Then at the fifth day, it invites them to an automated webinar that I made.

Krista Mashore:

That’s awesome, but really quickly before I forget, back to the Facebook group. When people subscribe, like they want to join your Facebook group, make sure that you ask them for their email address, but don’t just ask them for their email address. Give them like her free giveaway. Say something like, “Hey, would you be interested in getting this free PDF, this free tips and tricks guide, this free how to come up with, create your topics for your course? Let me know and I’ll … Provide your email address and I’ll send it to you.”

You want to make sure that you … Gosh, that was one of the big mistakes I made, Molly. We’ve got like over I think around 10,000 people on our Facebook group, but I didn’t ask for their email addresses at first. You want to make sure that you ask a question when they’re joining the Facebook group so you collect their email address, but you don’t just say, “Give me your email address.” You say, “Let me give you this thing of value that I know will add to your life and it’s going to help you.” Then they’re going to want to give you their email address. They’re not going to even really realize you’re using it for that reason.

Molly Keyser:

I love what you just said because number one, it’s actually against Facebook’s policy to just automate … I know a lot of people use like bots and things to have people comment their email and then it automatically subscribes them. I’ve heard that’s against Facebook’s terms of service. I like what you said. That’s what we do too. We’ll say like, “Hey, by the way, how about you download this freebie that we have?” Then we’ll put a link to it and they could write yes or no. Every single person’s like, “Oh, no. Thank you so much.”

Krista Mashore:

Yeah.

Molly Keyser:

People just want to be invited to get the help that they’re searching for. I just wrote … I just made two notes so I don’t forget to talk about this. If you like, Krista, I would love to talk a little bit about using Pinterest for organic and also email swaps.

Krista Mashore:

Yeah. Go for it.

Molly Keyser:

Okay, cool. I’ll start with email swaps since we’re on that topic, but this one’s super simple. Basically, what you want to do is you should have an email list if you don’t. I’m sure you do, but if you don’t, start one yesterday. What you want to do is find people that have your ideal customers. Maybe start making a list of those people. You want to reach out to them and say something along the lines of, “Hey, would you like to do an email swap? I will promote your freebie to my email list. In exchange, you will promote my freebie to your email list.”

It’s a very equal exchange. There’s not many people that will say no to this, at least in my experience. It’s a such a great way for … Number one, you’re sharing their freebie with your audience, so you look great because you’re like, “Here’s some great free information. I’m here to help you.” Then you’re gaining subscribers on this side. I have massively grown our email list doing that, and it costs zero. I love that.

Krista Mashore:

That’s a great … That’s awesome. I like that. I haven’t even done that. That’s a great idea, Molly.

Molly Keyser:

Thank you. The last one I want to share with you guys specifically on the organic, like non-paid and all that, is Pinterest, especially … Krista, how many would say of your listeners have mostly like a female audience?

Krista Mashore:

Probably about 60% female, maybe even 70%.

Molly Keyser:

I will say-

Krista Mashore:

We’re getting more and more men, but mostly other women.

Molly Keyser:

Okay, cool. I will say Pinterest, I don’t have the stats in front of me, but I want to say it’s something like 70 or 80% of people on Pinterest are women. Keep that in mind. This might align with your business. It might not. If your ideal customer is female or you serve a lot of women in your business, Pinterest might be something you really want to look into.

The cool thing about Pinterest is the entire thing is just a search engine. People literally just go on Pinterest to find like basically ads. That’s really what it is, the organic ads. Let’s say you want to cook dinner. You’re like, “I’m going to go on Pinterest and look for recipes.” If you click on those recipes, where do they go? They go to people’s blogs that are their businesses. The entire thing is a search engine.

The best tip I can give you, because there’s so much I could share about Pinterest, but the best tip I can give you is start your Pinterest profile and then start to look for Pinterest group boards. For example, since my business is helping female entrepreneurs, I looked for a bunch of group boards that had female entrepreneurs. What’s cool is when you pin a pin to a group board that has other people in it, your pin is being shown to your audience and also her audience, his audience, her audience, every single person in the group.

Krista Mashore:

Ooh.

Molly Keyser:

It’s like massive exposure. The cool thing about Pinterest is your pins … I’m not sure the exact algorithm. I don’t work at Pinterest, but obviously, they’re shown more in the beginning, but they never really die out. If people search for that thing, they’ll find it. There’s also something called-

Krista Mashore:

How do you get to be in a group board on Pinterest?

Molly Keyser:

Okay. Great question. I love this. First of all, you can create your own group board and then you can invite people. That’s a great way. That’s how I started my first group board. Then the other thing you could do is click on … You can search for group boards. Then at the top of the group board, like nine times out of 10, it will say, “This group board is for female entrepreneurs, blah, blah, blah. Email this email if you want to join the board.” Then you basically email them and say why you should be worthy to be a part of their board.

Krista Mashore:

Gotcha. Okay, okay.

Molly Keyser:

Yeah.

Krista Mashore:

I’m going to have to do that.

Molly Keyser:

Oh, you totally … Krista, it’d be awesome for you. I love that. Yeah. That’s a big one. Then as far as Pinterest goes, you actually want to post more than just like on Facebook. I would recommend using something called Tailwind. You can actually schedule your pins.

What’s cool is let’s say you write a blog post. Let’s say you spent all this time on a really good piece of content, like a blog post. You can promote that on Pinterest. What I would recommend doing is creating multiple pins for that. You could create one pin that’s like the title of the blog post with your face on it, one pin that’s like the title with like maybe a stock image that would appeal to somebody else. Maybe it’s just a longer image. You can basically … You’re basically split testing how to promote that thing. It’s less about creating more and more and more content and more about taking the time to really promote the content that you’ve already created.

With Tailwind, you can actually say, “I want this pin to repin two times a week at these times.” It will just forever like repin your pins. You can say like this group board, this group board. It’s crazy.

Krista Mashore:

Oh, awesome. That’s great. All of this has been free, free, free, which is so nice. Everybody wants free, right? Okay. Tell us a little bit more. Any tips and tricks that you can give us, anything we haven’t covered yet that you think, “I want to help these people”?

Molly Keyser:

Ooh. I have so much that I love to share. Let me think, let me think. What’s like the biggest question you get, Krista, from your followers and listeners?

Krista Mashore:

Most people are just like, “How do I have more of an online presence? How do I … And locally, how do I get my …” Business owners and local professionals, they don’t really … They’re taught to get their profession and they spend all this time getting credentialed, and then they don’t know how to market themselves. They have difficulty marketing.

Molly Keyser:

Okay. What I would say is this. I just shared with you Facebook group, personal Facebook, Pinterest, email swaps. I feel like it’s all really great, but it could probably be really overwhelming. Especially if you’re not doing any of this, you’re probably sitting back like-

Krista Mashore:

Oh yeah.

Molly Keyser:

… “That’s great, but I have to spend several hours to now figure out how to do all these things and then implement them.” I get it.

Here’s what I would say. I would say one of the most important things is to really sit back and think about what’s going to align with your ideal customer and know that you don’t have to do every single thing.

Krista Mashore:

Yeah.

Molly Keyser:

I 100% do not believe that you need to be on Instagram, Facebook, TikTok, Pinterest, like you don’t have to be on every single thing. You just need to pick, in my opinion, like one to two social medias and get really good at those before you move on to other ones. You can build your business to a million dollars solely with Facebook. You can build your business to a million dollars solely with Instagram. I think for me at least, when I was first a service-based business owner, that really hung me up a lot, where I would just get so overwhelmed with having to create for all these different channels.

Krista Mashore:

It’s so true. I was trying to learn-

Molly Keyser:

I just learned consistency is more important.

Krista Mashore:

Yeah. Learn, implement, master, repeat. Learn, implement, master, repeat. I tell that to my students all the time. Learn one really, really well, master it, make sure you’re implanting like crazy, and then keep on repeating it until you ever go to a new platform. Make sure when you do go to a new platform, you don’t stop doing the first one. Jack of all trades, master of none.

For me, I pretty much mastered Facebook. I’m a Facebook specialist. We’re awesome on Instagram. We didn’t even start using Instagram until we really, really mastered Facebook. Now we’re taking it onto YouTube, but we didn’t start YouTube until about six months ago. I’ve been in the online digital space for, this is for coaching, for two and a half years. It definitely takes time. You will absolutely get that. That’s great advice. Otherwise, you just get super overwhelmed.

Molly Keyser:

Thanks. I totally agree. I would say one other thing too is, and I know Krista will be like, “Oh my gosh, yes”, focus because I know for me, I’m a creative. Whether … I don’t know if Krista believes that she’s a creative or not, but I-

Krista Mashore:

No, I’m not.

Molly Keyser:

… believe you’re … Yes, you are. Okay.

Krista Mashore:

I’m not a creative at all. Not even a little. [inaudible 00:25:39]. No, there’s no creativity in me.

Molly Keyser:

We’ll agree to disagree because she’s the content master in my eyes. Especially for creatives, I should say, it’s really hard for us to focus. Again, I’m really speaking to myself here because I am a creative. Like I said, it’s hard to focus because not only there’s all these different channels, but there’s also a lot of noise online, people saying, “Do this, do this. Do that, do that.” It is really important like when you sign up for a coaching program or decide to go a certain route, it’s really important that you just really listen and implement and focus.

For me, just a little story for you guys, when I decided to do my education for photographers, I actually ended up creating a hundred low priced products. I ended up creating like eBooks, posing guides, a bunch of different stuff because that’s what I saw other people in my industry doing. I just thought, “This must be the way to do it.” Plus, there was always people saying, “I don’t have any money. I don’t have any money.” I thought, “Oh, I need to have cheap things”, which there’s always going to be people saying that, but you should make your businesses decisions based on how you need to do it.

I made all these products, and long story short, I could not get my business past I believe it was 500,000 or 600,000. I was in this mastermind with Krista. One of the best things that was said to me was, “Molly, you would end up helping a lot more people, getting them much better results, and making a lot more money in your business if you just had like one product that had one focus, like one deliverable thing”, which was for me getting my photo students to six-figures.

We actually retired all of our products. We went all in on this one thing, and we went zero to $2 million in two years with the one product. Obviously, you can totally add more products once you’ve like mastered, but it’s just what Krista said. It’s the same thing as social media.

Krista Mashore:

Yes.

Molly Keyser:

Master it and then move on. Yeah.

Krista Mashore:

I totally agree, I totally agree. I know we got some good advice in our mastermind group. That’s why it’s so good to have coaching and help and accountability.

Okay. Before we wrap it up here, I always finish asking somebody, if you had one tip, just one tip, and you can tell us where to find you, but if you had just one tip, personal or business, what would that be?

Molly Keyser:

I’m going to give you two.

Krista Mashore:

Okay.

Molly Keyser:

I’m such a punk. Okay. My first one would be to really align on your vision before you start anything, or even if you already started, take a moment to step back and think about, “How do I want my business to work for me?”, so that you don’t end up getting trapped working solely for your business. I’ve made that mistake many times.

Krista Mashore:

I know personally, that’s personally exactly why now you’re teaching online courses, right? Because you were kind of a slave to your business for a while, and you’ve made this shift very recent. Yes, that’s great advice.

Molly Keyser:

100%.

Krista Mashore:

Actually, I want to just back up right there. That is such good advice because you really have to understand like, what do you want your lifestyle to be like? Do you want to be able to work from home? Do you want to be able to go on vacation? Do you want to be able to … Or do you want to be … Build your business around your loves and your desires, not the other way. Otherwise, you become a victim and a slave to your business.

Molly Keyser:

Yes. I had a lot of coaches and mentors that were … They’re all amazing, but sometimes when you enter certain coaching programs, it’s like a certain environment. I’ve been in certain ones where it was numbers, numbers, numbers, numbers, which is great and I needed that, but it also actually made me sort of forget about like my vision and what I wanted for myself. Not just bigger business, bigger business, more revenue. That’s the first thing.

The second thing that I’ll share is I am a huge proponent for all business owners and really all people to go to therapy. It’s so stigmatized and nobody about it. This is a big thing that I love to talk about, but it’s actually made me such a better person, wife, sister, business owner to really take that time to focus on myself and how I can show up and serve better and just be a better person.

Krista Mashore:

Absolutely. Personal growth and development. I’m reading a book right now from John Maxwell, Developing the Leader Within You. He talks about how when he was younger, he was always like, “When am I going to get there? When am I going to be the best leader?” Then he realized 20 years in, “I’m never going to get there. I need to not” … The question shouldn’t be, “When am I going to get there?” It should be, “How far can I go?” We should never, ever stop trying to grow and be the best person that we can be. Many times, that absolutely comes with going to therapy.

Molly, thank you. I know that you actually teach people how to create profitable online courses. Where can they go to find you?

Molly Keyser:

Yeah. You can go to profitablecourses.com. Still can’t believe I have that URL. Pretty sweet, right?

Krista Mashore:

I know. That’s crazy that you got that. Seriously.

Molly Keyser:

$11.99.

Krista Mashore:

When you’re like, “I got profitablecourses.com”, I’m like, “No one had that? That’s crazy.”

Molly Keyser:

Yeah. If you head there, we have the freebie on how to create your, how to come up with your course topic. I have a free training on how to get paid to test your idea. We have a podcast, different things. I’d love to connect with you.

Krista Mashore:

Yes. Awesome. Go to profitablecourses.com. Molly, thank you so much. You’ve been amazing. I appreciate you. Everybody, remember. It’s awesome to listen and learn, but if you don’t implement, nothing happens. I hope you’re just as fired up as I am, and I’ll see you next time. As always, I so appreciate this little bit of your time.

For more of my interviews just visit https://kristamashore.com/category/interviews/

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