So you've gotten into the real estate industry as an agent or a lender, and you're convinced it's going to be super easy. That's why so many people get into the real estate industry but the truth is we all know it's not easy at all.
It’s usually really, really hard. It takes hours, you don’t always have easy-going clients, and it can take some time before you ever make any significant money at all. It’s an over-saturated industry, so many people want to break into it. This means that there can be a lot of competition when trying to get clients and listings. You quickly realize that it’s definitely not as easy as it looks.
Get the Most Out of Your Day
I spent years being the frantic agent, working around the clock every night and every weekend. I sacrificed a lot, dropping everything to close a deal. However, it doesn't have to be this hard. I realized that there's a better way to be able to leverage my business by using digital marketing strategies, just like the powerhouse brands online use and do it in my real estate business.
Now, my days look just a little bit different. I accomplish so much in a single day. I'm able to win listings and clients before I ever even meet them in person. One of the greatest benefits is that I work on the schedule that I choose. I no longer have to work only when the clients call or want to work with me. This is because I focus most of my day on content creation. That includes creating videos, emails, and lead magnets. I ensure I have a ton of valuable, updated content ready to deploy to keep my marketing campaigns fresh and consistently in front of my audience. I always stay top of mind with them.
Real Estate Online
I utilize Facebook ads through the business manager. After I create the content, I use the ads manager in Facebook to monitor the progress of each ad. I add updated content to the new ads, campaigns, and re-target leads who have already previously watched my content with some of my new videos and make sure I'm growing the awareness and reach of my brand. It’s vital that people in my community see me on a daily basis on their social media sites, because that's where they're going without me actually asking for business. I optimize my funnels that feed my CRM and make sure that my workflows are working correctly. These two tools allow me to “work” around the clock through automation. I then get lead responses with specified information automatically without me having to search for it.
Not only that, but because my funnels and workflows help me group my audiences into specific types of leads, I can fill up the pipeline of information that they'll receive from me in the future, so I always stay top of mind. I do a lot of client communication through video. It helps me speed through building a relationship with my leads so that they feel personally connected to me. I can build trust with my leads, it helps me win before I arrive. This is a para social relationship. By actually seeing me on the other side of their screens, my leads feel like they know who I am. People are always more likely to work with people that they know, they like, and trust.
Video
I have a very specific marketing plan to make sure that my leads experience almost the exact same real estate journey every single time. I've built a checklist of all the videos and communications I need to send weekly, or daily, to everyone of my leads. What’s great about this is I'm able to re-purpose a lot of the videos and information. But, I do try to personalize different types of pieces of information so they fill the content and the information is made custom to them.
Community partnerships are another important part to my routine. I spend a good amount of my day connecting with other businesses, brands and organizations in my community because I know that they're a valuable lead source for me. I create events, giveaways, videos, and all different types of partnership opportunities that help both my brand and other local businesses in my community. My goal is to become the community market leader. I want my name and brand to be the first thing that comes into people's minds when they think about real estate or my community.
I manage my real estate business now to be about 85% digital/virtual, and leave the other 15% for the one on one in person activities like dropping off CMAs, finalizing listings, client walkthroughs, going over repairs and offers and that type of thing. However, I do not do open houses, door knocking or cold calling. They just don't work as great as all the digital strategies that I can use to meet people and show up where they are looking, which we all know is online.
