Real estate is a highly competitive business, and it takes strong skills and strategies to survive. To dominate in any neighborhood as a real estate agent, you need to understand the local market and know how to leverage your knowledge for success.
Not only this, but you need to leverage technology, outsmart competitors, and get the word out to potential customers. This is tough for any real estate business owner, especially those without expertise in technology and advertisement.
Seems tough, right?
It's not nearly as hard as it seems with coach, author, and broker Krista Mashore by your side. Mashore’s podcast, F.I.R.E.D. Up, is here to help with her episode on 5 proven tips for real estate agents looking to dominate in any neighborhood – and the way to employ them may surprise you!
What's the Key to Real Estate Market Success?
Before we go into the 5 tips, you need to understand what they're all about. So, what’s the key to success for your real estate business? Put simply, it’s a video!
According to Mashore, video is the key to success in the real estate industry. Not only does it help you differentiate yourself from other agencies and build trust with potential clients, but it also allows you to capture more leads and increase conversions.
In “5 Proven Video Tips To Dominate In Any Neighborhood as A Real Estate Agent – Ep. (795)” from the F.I.R.E.D. Up Podcast, Mashore highlights the power of video for real estate professionals who are just starting as well as established agencies. It's a great marketing strategy all around, but it takes skill and dedication to make sure that your video content stands out from the competition.
But why video?
Video is by far the most effective way to engage with potential customers, especially in the age of TikTok, Instagram Reels, YouTube Shorts, etc.
Videos are the most attention-grabbing medium right now, and tapping into that is sure to give your business a boost. And if it's short enough, you can even post your video to one of these platforms or pay for ad space on them so your video reaches a huge audience at a low cost.
More generally, videos give your clients a better understanding of who you are and what you offer, as well as an opportunity to get an insight into your personality and values through screening video content.
A real estate video also helps build trust with prospects by providing them with more information about the properties that they're interested in.
Finally, it's proven to be one of the best marketing strategies for driving leads and increasing conversions – so if you want to dominate any neighborhood in real estate, then videos are the way to go!
What is a Real Estate Video, and What Does a Good One Include?
Let's backtrack for a minute.
Real estate videos may not have reached your market yet, or you've seen just a few and are not sure where to start. So what are the basics of this marketing strategy?
A real estate video is a short clip, usually no more than two minutes long, that outlines your services and area of expertise. A good real estate video should include:
- An introduction to you and your agency – Include your name, your agency’s name, location, phone number, and anything else you deem relevant.
- A summary of the current market conditions in the neighborhood you serve – Research price points, how many houses are on the market, etc.
- An overview of what makes your agency unique from other local competitors – Think about what makes you different compared to other local agencies, like if you’re older or newer, larger or smaller, etc., and use what you are to your advantage. For example, if you’re smaller and new, talk about how you have the best grasp on current agency standards and offer a personal touch compared to other agencies.
- A discussion about why potential buyers or sellers should choose you as their agent – Showcase why your real estate business should be trusted. It could be the amount of sales you made last year, how long you’ve been in business, etc.
- Social media integration for maximum visibility and lead generation – Highlight how your clients can connect with you on social media, and even post your video to all the social media platforms you have accounts on. As stated previously, this gives you access to a huge audience.
These aspects are truly the basics. But just including these things doesn't make for the best video that will reach the most people.
Mashore's Proven Video Tips To Dominate In Any Neighborhood as a Real Estate Agent
Now let's finally get into Mashore's 5 proven tips to improve your videos so you can dominate in any neighborhood as a real estate agent!
Tip 1: Supercharge Your Content Visibility
One of the best ways to dominate your real estate market through video content is by making sure your content is visible.
This means taking advantage of search engine optimization (SEO). SEO involves optimizing your website and videos by using the right “keywords, descriptions, and tags” so that they are more likely to appear on the first page of a search engine's results pages. This will help you increase visibility, generate leads, and stay ahead of the competition. It also makes sure your content gets to the right people, which are people who are most likely to use your services.
But you don't have to be tech-savvy to take advantage of SEO. There are many tools available on the market today that can help you make sure your content is optimized for search engines.
You should also look into what kind of language your competitors are using, especially if they come up before you on a Google search for your area. You may want to adopt some similar words in your marketing, and SEO optimization tools can help you do that.
In Mashore’s words: “It’s not just about creating great content, but also it’s about making sure your content reaches the right audience. So, in your videos, make sure you use the right keywords, descriptions, and tags that resonate with your audience. This will help your videos rank higher in search results and reach more potential clients. It’s called ‘search engine optimization’.”
Tip 2: Take Them on a Neighborhood Adventure
People aren't just looking for a house when they search through real estate listings – they're searching for a home. So why not take them on an adventure to help them visualize their new life in your neighborhood?
Create community tour videos that showcase the lifestyle, attractions, and amenities your area offers. Capture the local spirit and paint a vivid picture of what it's like living there, from popular restaurants to parks and shopping districts. Don't forget to show off some of the best homes in the area as well!
These kinds of videos will grab potential buyers' attention, get them excited about moving into your neighborhood, and make them more likely to contact you.
When making a real estate video like this, be sure to think about your typical target audience. What kind of buyers usually come to your area?
If you typically sell real estate to new families, highlight the area’s schools, playgrounds, and daycares. If you usually find homes for retirees or senior citizens, make sure to feature local clubs or community events with clientele that are of the same age. You may want to ask past clients or neighborhood experts what they love about the neighborhood and feature those aspects!
Also, real estate videos are a great opportunity to collaborate with local businesses. If you decide to post your video to social media, you can create joint social media content, such as a video series featuring the best spots in your neighborhood, which will be posted to your social media page and theirs.
Social media posts like this will help you further boost your engagement and visibility while helping others do the same, finding new customers you never would have discovered otherwise.
In Mashore’s words: “Talk about its amenities, attractions, and why it’s a great place to live there. Show them the parks, the schools, the local businesses, and everything that makes that neighborhood unique to the area. Remember: you’re not just selling a house – you’re selling a lifestyle!”
Tip 3: Unlock the Price Point Puzzle
Price points are a complicated puzzle for many real estate agents, so it pays to master this skill. Buyers want to know exactly what they can get in their price range and which homes offer the best value.
When you're able to explain price ranges, types of homes available, and money-saving advice clearly and confidently, buyers will be more likely to trust your expertise. You should also relate your price points to current average sales prices in the real estate industry to give your buyers a comparison baseline.
This is also an excellent opportunity to showcase your knowledge about local neighborhoods as well!
Talk about the latest trends in home design or the newest real estate development projects that could affect property values. By providing valuable information that buyers couldn't find anywhere else, you'll be able to establish yourself as a trusted advisor and amplify your credibility.
In Mashore’s words: “Discuss the price ranges of the neighborhood. Show what kind of homes are available within those ranges. And offer advice on getting the best value for the money. This will help potential buyers understand why they can expect to get for their home in their certain budget, and it positions you as a knowledgable and trustworthy realtor.”
Learn More About Video Strategies and Dominating in Real Estate with Krista Mashore
You may be thinking, “What about tips four and five?” Well, Krista couldn't give all her tips away in one go! She says at the end of the episode, “Now, I’m still working on the fourth and fifth types of videos. I promise they’re gonna be just as valuable if not more.”
You'll only have the chance to discover these two other tips and much more valuable information by keeping up with Mashore’s content, especially her podcast.
The F.I.R.E.D. Up Podcast is one of the best ways to get access to Mashore's ideas and tips.
There are so many episodes that there is sure to be one perfect for you and what you’re looking for. Whether you prefer bite-sized content that's less than five minutes long, like the episode discussed in this article, or longer-form content that's around 30 minutes long, including interviews and discussions, the F.I.R.E.D. Up podcast has exciting content for you.
You can learn more about the podcast on Google Podcasts and subscribe so you always know when new content is coming out, especially when Mashore releases those last two tips!
You can also keep up with Mashore's content online beyond her podcast. She has a website, as well as Facebook and Instagram pages where she posts exciting, motivating, and fun content about working in the real estate market.
Want to learn directly from Mashore? You’re in luck! She offers masterclasses to help you become “unstoppable” in the real estate field. It’s super easy to sign up and she’s constantly offering deals to make the experience more affordable and accessible.
