Let’s talk about self-promotion. You’ve probably been told that you need to promote yourself and your business, right? But I’m here to tell you that you need to be an attention grabber
Your goal is to stand out in the minds of everyone in your Community so whenever they think about real estate they think about you. You need to grab and keep their attention constantly. And you’re not going to do that by just passing out your stale old business cards and showing up at networking events. It’s not about just showing up
You need to Show up with a bang in your marketplace to get people’s attention. How? There are a bunch of ways. Personally, I’ve found that using Video has been my absolute best way to market and promote myself.
It works wonders because when people see me in videos, they get to know me, they begin to trust me and they see me as the expert in the area because I’m using the video to educate and inform them. In fact, I have an entire 31-day series like this one on the Power of Using video.
Here’s another example of showing up with a bang: a Billboard. I have to tell you, that I have a billboard and that is the Second Best avenue for generating business for me. People see 👀me each and every day as they sit in traffic 🚦on the main thorough fair on their drive home.
I know it seems a bit expensive but the business I get from that billboard far outweighs the cost. Think about when a Hot New Movie comes to the market. Where are you seeing it? It’s promoted everywhere, and where everyone is looking. This is how you have to think about promoting your business.
People are constantly bombarded with stuff, with noise, and you need to make sure that you stand out above all the noise. You won’t stand out by doing things the way every other agent in town does it
You have to show up differently
You have to be seen and seen everywhere
Where is everywhere? It’s the internet, on social media, in traffic jams, major community events.
Just remember: Wherever people are, you need to show up with a bang to grab their attention
-Krista Mashore Coaching