Do you want to save money and do you want to attract more clients, in whatever business you’re doing?
Our ultimate goal is to impact lives, to make as much money as we can by impacting as many people as we can, and to save as much money, and to make as much money as we can.
Everyone is concerned about generating new clients; We all want new clients, but many times we forget about the clients that we already have or we forget about how important it is to take care of our past clients.
Do you know that it’s five times more costly to recruit a new customer?
It takes you five times as much marketing dollar, to recruit a new customer, then it does to retain an old one.
You have a 60-70% more likeliness to retain an old one. We need to be just as focused, on our business endeavors and our marketing endeavors, on taking care of our past clients and our clients that we’re currently working with, then we are trying to generate new one.
Many of us get into this hustle and bustle of just always wanting to generate leads, generate leads, generate leads, get new clients, get new clients, and we forget about the clients that we have right in front of us. We forget about the clients that already know us, like us and trust us. It’s really important that we don’t forget that and we focus just as much, if not more, of our marketing dollars on taking care of the clients we already have and servicing the clients that we’ve had in the past. Making sure that they know us, like us, trust us, AND remember us!
We all think that every single person will always come back to us, they’ll always work with us again. They’re gonna want to be clients of ours again.. truthfully that is not always the case. There are many times where you’ll think they’ll want to continue to work with you, but they forget so we’ve got to remind them.
Do you know that 74% of real estate clients said that they’d use their agent again.
BUT only 24% of people actually USED their agent again. That means that that’s what, 50% of people that said they would.. didn’t.
Why? Because the agents forgot to keep in contact. They forgot to be top of mind awareness. They forgot to give value. They forgot to continue to serve, and help, their past clients.
You’ll have anywhere from a 25% to a 95% increase in your business, if you just retain 5% more of your clients.
20% of customers are lost every single year, due to the lack of a cordial relationship. What that means is, is that they weren’t happy with the way the relationship went, once they were in a relationship with a salesperson.
20% of clients make up 80% of a companies profits. What does that tell you? We gotta take care of the people that we already have in front of us.
You want to be as personal as possible with people. You want to make sure that people are seeing you on a regular basis. You want to do some things like video text messages. You want to do things like video emails. You want to make sure that you are giving value. You are serving, you’re not just selling. It’s about the client, the customer, not about you. Their needs are more important than your own. That’s super important. Whenever you’re doing any kind of a client relationship.
Krista: Make sure that when you do have that relationship with somebody, and you do have that client, you give them the best retention process ever. Remember how we talked about the sales cycle, right? First there’s marketing, then there’s lead generation, then there’s lead nurture, then there’s conversion, then there’s giving them the best fulfillment experience ever. Then how do you get them to refer you and to resell with you? That’s by making sure that you stay top of mind awareness.
just getting new leads, new leads, new leads all the time. Focus on what you have in front of you. Focus on what you’ve already done in the past. As well as generating new leads.
— Krista Mashore