If you don’t want to succeed as a realtor, do not get online reviews.
It is that way for any business or profession.
Getting online reviews:
People are going online. According to the National Association of Realtors in 2017, they said that the average person interviews 2.6 agent. One of the things that I find is that many times people are going online when they’re interviewing me and they’re interviewing me and other top producing agents in my area.
How are they finding us?
They’re finding us online.
They’re going and looking at Zillow for reviews. They’re going and looking at Yelp for reviews. They’re going and looking on Facebook pages for reviews.
You need to get reviews. Whether you’re a real estate agent or a local business or professional, you want to get as many reviews as possible so people will look, be able to look out for you and they’ll be able to trust you more.
What do online reviews do?
It shows people that you’re doing business and you do it well! It shows people that people enjoy working with you.
People realize they need to get reviews. They’ll ask for reviews one time. Then they won’t ask again for a year. What happens is they’ll get a bunch of reviews in one month and then they won’t see any for 12 months. That’s not what you want to do. You want to make sure that you put the review request in your CRM, in your action plan, in your workflows.
Here’s the thing:
Don’t just ask one time. People are busy! They want to give you a review because they love you and they think you’re awesome, but what happens is that they get tired and they forget and they’re moving. What you have to do is you’ve got to ask again later!
One of the best ways to ensure that you get a review is when you go to the closing day when you give them their gift, you can say “Hey, do you mind writing a review for me? Let’s pull out your phone right now.”
Another way is to send a video text message and make sure the links are in there. If you send a video email saying “Hey, it’s Krista. I hope you enjoyed working with me. I know it’s been about three months. Today’s 90 days since you’ve been in your home. It’s your 90-day anniversary and I know you’ve been so busy, but I really want to help other people. I love my job. I love what I do. Many times people are looking online for reviews so in order for me to be able to help more people and assist more people and help more homeowners, do you mind writing a review? All you have to do is click these links below.” Even give them examples of things that went well in the transaction for them to use in their review. Make it easier for them.
Another thing to do is to do a contest. You can create a contest where you say “Hey, I’m going to enter you in a drawing if you give me a review” and remind people “Please, please give me a five-star review if you feel I did good service because people don’t think of four stars as good.” You need to actually tell them exactly what you want them to do. “Here’s a five-star review. Here’s the links below.”
Now, just know it takes a little bit of time, but not much time at all. After you continue to get more and more and you ask, it gets easier and easier and easier. Some people are afraid to ask for reviews because they feel as though what if they say something negative or whatever. If someone didn’t like you and you didn’t do an excellent job or they’re just kind of a negative Nelly, then don’t ask them. Only ask the clients that you know that they were happy, you provided a good service, they had a good outcome, and they love you. Ask those people for reviews.
You might be thinking “Well Krista, I’m new and I don’t have anyone to ask reviews for.” You’ve had other businesses. You could have people give you a review on Facebook and also on Yelp from past clients that you’ve worked with or past professionals or coworkers that you’ve worked with.
Make sure that your reviews are honest. Make sure that they did actually work with you. Don’t ever lie.
Another way to get reviews is to have a party and then say “Okay, everyone. You’ve worked with me in the past and you love me. Do you mind doing a review for me?” Have them sign on right there from their phones and tell them they’ll be entered into a drawing at your party to win something really cool that you have and tell them to do a review.
Reviews matter. People are looking at them. They’re searching for you online.
— Krista Mashore