You have to believe that you can do anything.
Your belief system is ultimately your expectancy system. It’s like if you expect and you believe that you can do something, you can. Many times, people will look at someone that’s successful or doing well and they’ll think, “That’s just them, but I can’t do it.” So, you need to learn that in order for you to really be successful, you have to expect that you can. You have to believe that you can.
B is for believing. Having the expectancy so that you deserve to have anything and everything that you want.
E is for educate. E is what I’m doing right now.
L stands for learner. You want to not only educate yourself, but you want to be a lifelong learner so that you can learn.
E and the L kind of go hand in hand. You need to learn a lot so you can educate other people and you need to get educated. That will help you master your profession and be the best that you can be, no matter what it is that you’re doing. This is going to help make your business and your profession fail proof, fail proof. We don’t want you failing.
I is for innovative. You need to be as innovative as possible. If you’re innovative, always learning new things, always trying to be the best of the best, what’s new, what’s happening now, what are the most current digital marketing trends. You’ve got to be as innovative as possible.
Steve Jobs, he was all about innovation. That was one of his key things that he taught people was always, always be innovative. So you need to be as innovative as possible all the time. Don’t get stale. Don’t be afraid of learning new things. Don’t get stuck in doing what you’re always doing because it’s working right now, because guess what? Pretty soon it won’t!
E is for engaging people and being everywhere. Your goal is to engage people, to interact with people, and to do it everywhere, not just on one social media site. Not just on Facebook, not just on Instagram, not just through email, not just through your community and going to events, but every single forum. You need to be everywhere. If you’re everywhere and you engage people and you help them like we talked about, we educate them, we help them, we engage them, you’re going to become known as the leader in your industry and your profession. It’s imperative to do.
V is for value. You want to give as much value as possible. You want to serve, not just sell. So if you give a ton of value, you help people, your goal is to just serve, serve, serve, “How can I make your life better? How can I give you as much as I can? How can I make your experience or something you’re doing throughout the day?” How much value can you give that person? When you do something for someone, they’re more likely to want to be nice to you or listen to you, whatever it is that you’re actually serving.
E is for having energy and being enthusiastic. Be enthusiastic about what you’re selling. Be enthusiastic about your product, about your service, and have good energy. I’m just not talking about hyper energy. I’m talking about the energy that’s around you. Are you being positive? Are you putting good things in your brain? Are you putting out positive energy to those around you? Are you being somebody that people want to be around? It’s essential that you do!
You have to not only be enthusiastic, but you’ve got to put out good energy, positive energy. What you put in, you put out. So if you’re putting negative stuff in here, you’re giving negative stuff out there and you’re gonna be pushing away those that you want to serve.
U is for unique. Be you. You don’t have to be me. Be yourself! What makes you special? What are you good at? What things do you specialize in? What can you do that sets you apart from your competition? What can you niche in? What can make you unique from everyone else? Be unique and you are going to attract the right client avatar, your right customer based upon you and your unique abilities and your unique selling proposition. What are you good at? What makes you different? Why should they come to you? What’s your value add?
C is for courageous. You cannot be afraid to be courageous, to go out there, take chances. If you’re courageous, you’re gonna fail, you’re gonna make mistakes, but guess what?
If you’re not failing, if you’re not making mistakes, it means that you are stuck in doing the same thing you’ve always done and you are not moving forward. So you have to have enough courage to try something new, to put yourself out there, to expand, just to pay that money.
A is for articulate and take action. You’ve got to articulate what you’re learning. You’ve got to articulate when you’re engaging, and you’ve got to take action. If you never start, you’re never gonna go anywhere. What’s the hardest step of anything, everyone? It’s taking action. It’s starting. If you start, you win. If you start and you never stop, you win. If you start and you keep going and you keep going and you keep going, you are a winner.
N is for niche. Make sure you’re niching yourself. Don’t be afraid that if in your profession, let’s just say you’re an attorney, and you want to be a family law practice attorney, or maybe you could just be a family law practice attorney who specializes in divorce or who specializes in doing a divorce where kids aren’t as negatively affected.
— Krista Mashore