I want to ask you a question.
I see this all the time in business with any industry at all, and it actually impacts everyone’s success as well as it impacts their quality of life. Whether you’re in real estate or in lending, or you’re an entrepreneur or you’re a local business or a small business, I know that many of you are leaving a lot of money on the table. It happens everywhere I look.
If you haven’t reached six figures yet, maybe it’s because you are missing certain aspects that you need to involve in your business. Maybe it’s because you’re new in your business or new to the business. Maybe you’re just staring out.
If that’s the case, this applies to you too.
There are six things that I see so many people do, and we’re going to talk about that right now.
Number one, the overall issue that I see with people doing is they treat their business like a hobby.
Are you treating your business like a hobby?
Rather than really, truly, focusing on your business.
Signs that I see people do on a very, very regular basis that actually impedes them from progressing, impedes them from making that seven figures.
Number one: they’re treating their business not like a business but like a hobby. Do you have clear goals and deadlines set in place? Do you have clear goals? Do you have deadlines that you have set in place to match those goals?
If you don’t, it’s imperative that you do. Studies show that you’re 42% more likely to achieve a goal if you actually have it written down and if you give a deadline to it.
Do you have clearly written down goals and deadlines for those goals, if you’re a real estate agent, a lender, a local professional, a small business, an entrepreneur? Do you have those?
Many people don’t have any kind of organized system to manage their clients, to manage their leads. They’re not organized.
Do you have a managed, organized system to manage the leads that you have? Are you organized with your leads?
Everyone’s so concerned about getting leads. Leads, for me are easy to generate, but it’s so much more important than just getting those leads.
Once you get them, what are you doing with them? Do you have a managed, organized system to be able to nurture that lead, to be able to fulfill that lead, to be able then to convert that lead, and then to get them to want to resell, refer, and retain with you later. What are you doing with those? Are you inconsistent with your marketing efforts? What are you doing as far as your marketing efforts goes? Are you marketing? Are you marketing consistently?
One of the biggest mistakes that I see people make is that they are not consistent about anything. They just start something one time, and then they stop. You work really hard, and it doesn’t work, so you stop doing it. Are you consistent in your marketing efforts?
Secondly, are you keeping to a schedule? Many entrepreneurs, real estate agents, lenders, small and local business professionals, because they’re on their own schedule, they don’t keep to a schedule. They work when they want to. They’re not specifically coming into the office every day at 8:00, and then leaving at 6:00. They’re being intentional about their business. That’s a really big mistake that a lot of entrepreneurs, real estate agents, lenders make is they’re not being intentional and keeping to a specific schedule within their business.
Another thing people do is they start something and they work, and if they don’t see results right away, so they quit, and they stop.
Are you a one-time wonder? Or do you understand that in your business, things take time?
Things take time. It takes time for your community, for your prospect, for your avatar, to get to know you, to know your product, to get to like you, trust you, develop respect.
It doesn’t happen overnight.
Do you see challenge as your friend or do you see it as an obstacle?
I see challenge as my friend because I know that there’s going to have obstacles that are going to come into place, and I just need to move and dive and switch what I’m doing so that I can not only overcome that obstacle, so that I can crush it, and then move on. I know that when a challenge comes before me that it means that I am learning and growing and that I’m doing things that’s going go help me get to that next level. If I’m not challenged, I’m stagnant. I’m doing just what I’m doing.
Another problem that I see people doing is they have these leads, and they have these clients, and they don’t nurture them.
Someone doesn’t immediately buy for you right this second, instead of you nurturing that prospect, nurturing that lead, nurturing that client, they let it go. They only want to go for the immediate client, the immediate prospect.
Do you know that in most cases, whether you’re selling yourself or a physical product, or you’re going after a client, that typically it takes an average of 12 times to be able to get that client to even want to talk to you.
Twelve times it takes for you to even get on the phone with your prospect.
When are you stopping? Do you know the average person stops after two tries? How many times are you actually continuing to nurture your clients? Are you just going for the easy, low-hanging fruit, because that’s quick and immediate?
Those are great, but all the fruit that’s on top eventually will fall. But it doesn’t happen overnight!
Some of the biggest mistakes that I see people doing over and over and over again is, number one, they are not treating their business like a business, they’re treating it like a hobby, not a true business.
They are not setting goals.
Are you setting goals? Do you have timelines to meet those goals?
Do you have organized systems in place to help you ensure that when you get these leads, that eventually you turn them into clients? Because we know that nothing happens overnight.
Are you organized? Are you consistent with your marketing efforts? Or do you do a few things once or twice and then it doesn’t work, and you stop? Are you constantly marketing yourself, or your product, or your service?
If you’re an independent contractor, if you are a real estate agent, if you are a lender, if you are an entrepreneur, if you are a local business person, do you stick to a schedule? Or are you just kind of playing this game of hey, I feel like going in today, or maybe today I want to get a massage? Are you working as if you had a full-time, 40 hour a week job, or are you treating it as if it’s just something you can or can’t do. What are you doing?
Are you trying something and then stopping right away, or are you continuing to push until eventually it happens? Because the only time that you will fail is when you stop.
Are you getting leads and then, because they’re not immediate, are you letting them fall through the cracks, or are you nurturing them? Do you have an organized system to nurture them?
Does any of this sound like you? I’m hoping that you’re saying, “Krista, I’m doing all those things! I have goals, I have deadlines, I’m consistent, I market, I don’t just go for the low-hanging fruit, I nurture people, I realize that things take time.”
But if that’s not you, then you need to get yourself organized.
You need to get a clear plan to get you to go from here to here, and you need to stick to it.
You need to treat your business like a business, not a hobby, because if you want to make seven figures, if you want to meet your goal, you need to be intentional about your day.
You need to be intentional about what you’re doing. And you need to stick to it, and you need to go. You need to go.
Nothing happens overnight, and if you don’t have a clear plan, and a clear process, and a clear system to get you from here to here, you never are. Things don’t happen overnight. All those times that people say that there’s an overnight, immediate success story? They do not exist. They do not happen. So, remember that and keep on pushing.
I personally have multiple coaches that help me get to go from here to here, because I know that I need help to learn things that I’m not excellent in. So, we continue to master them and learn, implement, master, repeat. Are you doing that?
If you haven’t met your goals last year, what are you doing different today than you did last year? If you can’t answer that question, you might need to hire yourself a coach. And if that’s the case, I’m going to ask you, feel free to reach out to us.
— Krista Mashore